Alteryx, Inc. (NYSE: AYX), the Analytics Automation company, has uncovered the core factors blocking organisations from delivering in-demand business intelligence with data analytics. New Alteryx-commissioned IDC research* highlights that – despite businesses needing faster, more accurate insights to navigate competitive markets, businesses are still attempting… Read More
Volkswagen Middle East amplifies its #NotWomensFootball campaign with the aim to empower women in the sport and demonstrate support for increased diversity and equal opportunities. The global #NotWomensFootball campaign debunks the stereotypes associated with women’s football, highlighting that both women and men play the sport… Read More
FP7McCann has announced that Mohammed Bahmishan will join its Saudi agency as both Chief Executive Officer and Chief Creative Officer, effective November 1, 2022. Mr. Bahmishan is an award-winning Saudi creative leader who ranks among the top ten creative leaders in the MENA region, according… Read More
A new report by Sitecore provides insights into global marketers’ and consumers’ expectations of the metaverse that brands in the Middle East will be watching carefully as they align with the region’s plans to become a major player in this rapidly evolving environment. According to… Read More
Tickitto, has announced its partnership with the UAE’s leading multi-service app, Careem, to create an online events marketplace that provides easy access to events in the UAE and other parts of the world through the Careem Super App. Tickitto has confirmed that its events marketplace… Read More
Trade Estonia recently highlighted and showcased the latest future-oriented solutions from 12 Estonian companies during a networking event that took place on 13 October, where Trade Estonia representatives from 12 companies expanded their networks and formed collaborations with a number of stakeholders to further empower… Read More
As the official health and wellness partner of the Dubai Fitness Challenge, Fitbit organized a fitness activation at the City Centre Deira in association with Dubai Festival and Retail establishment to help raise awareness and participation for the sixth edition of the 30×30 challenge. Fitbit,… Read More
PepsiCo is introducing bottles made from recycled plastic in several of the region’s markets across beverage brands like Aquafina and Pepsi. With only 1 country in the region allowing the use of recycled plastic in food and beverage packaging in 2020, PepsiCo continues its journey… Read More
For its World Cup credit card campaign, anb, one of the banks in the Middle East has innovated by pushing its campaign on social media channels through OMD’s Omni Custom Audiences, including Snapchat and TikTok for the first time in the country. The precise targeting… Read More
ArabyAds, the leading AdTech company in the MENA region, has acquired global influencer marketing platform indaHash. The acquisition comes close on the heels of ArabyAds’ recent $30 Million Pre Series B funding round led by AfricInvest, which the company had said would be spent on… Read More
