Countries like India, Indonesia, Sri Lanka and Brazil have become examples of how digital media has changed the course of election campaigning, putting power back in the hands of the people. The Middle East and North Africa is gearing up for an example of its own with… Read More
There are thousands of incidents reported across the globe of missing children. While local authorities get on with the search, it is a testing time for victims’ families. Bringing a lease of hope for such estranged families, Facebook has partnered with the National Center for… Read More
Much has been researched, written, analyzed and spoken about a digital versus traditional media world. The algorithms change every day, even if the principles of the business don’t and this only means that to stay on top of the game, it is important to pay… Read More
As of Tuesday, the #UAECompassion campaign recieved AED 195 million, with the numbers increasing, to support the refugees of Levant who were affected by the winter storm, Huda, in the region, a daily report stated. The #UAE Compassion Campaign also called Tarahamu is an initiative based… Read More
It’s just an 18-month old company, but Wit.ai was clearly doing something right in the voice recognition space, working largely with developer’s, that caught Facebook’s attention. The social media behemoth has acquired the API (application program interface) for an undisclosed amount. Wit.ai is Facebook’s neighbor company in… Read More
“There cannot be a better time to enter MENA“: My team and I have heard this enough number of times in the last few months to give us the confidence that there is a clear opportunity for a publication like ‘The Arabian Marketer’ (AM) to become a part… Read More
As the year comes to a close, IPG Mediabrand’s media intelligence division, MAGNA Global is all set with its forecasts for the year ahead. While 2015 appears to be a positive year for most markets, the Middle East and Africa (MEA) region is slated to… Read More
Cheil Worldwide would be partnering with Iris, a global creative innovation network and acquiring a ‘significant initial investment’. The deal is expected to potentially rise to 100 per cent of the business over the next five years. Cheil’s initial investment in iris will be the… Read More
Brand Us Social, a London based digital and social media intelligence and event company is debuting in Dubai with its Social Media and Digital conference that will focus on Fashion and Beauty. The conference is being held on November 26, 2014 at the Grosvenor House… Read More
After having won several Lions at the Cannes Lions International Festival, there is much to cheer for Heineken this year. The Cannes Lions International Festival of Creativity has named Heineken its 2015 Creative Marketer of the Year. Philips Thomas, CEO of Lions Festivals, pointed out… Read More
