The World Federation of Advertisers (WFA) along with MiIllward Brown has released a new research into the state of marketing expertise and opportunity amongst client-side marketers across Africa. The results are based on 82 responses from marketers working for well-known local and global brands at… Read More
With the aim to provide a wide range of online solutions to expand its reach across wider target audiences and assist in the delivery of effective marketing campaigns, Abu Dhabi based airline Etihad Airways has partnered with Facebook. Among the new initiatives that the airlines… Read More
Like most markets, digital has been the biggest change agent in the Middle East and North Africa (MENA) region. The proliferation of mobile and social media channels transformed the Arabian and African consumer, creating a need to be connected to the world in an unprecedented… Read More
After winning the Media Agency of the Year at Dubai Lynx, Starcom MediaVest, Group seems to be continuing its winning streak. This time the media agency bagged the account of Saudi-based Savola Group to handle its media buying and planning. In the past, SMG has… Read More
Digital production company MediaMonks has opened up a new office in Dubai. The office will serve the growing demand for high-end digital work in the Middle East as well as contribute to the further development of digital industry in the region. Following this, it has… Read More
Following a global call for content, Cannes Lions has issued an opening volley of speaker names for Lions Innovation – the new two-day ‘festival within The Festival’ that fuses data, technology and ideas. The speakers will be part of an avant garde programme that explores,… Read More
As part of its latest portfolio of news programs, Sky News Arabia has rolled out a new program ‘Newsroom’, which started broadcasting from March 1, 2015. With the launch of the new show, the channel’s aims at presenting its on-going vision and offer regional audiences… Read More
Marking a 100 year milestone for design creation of its bottle, Coca-Cola Company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol,… Read More
Dubai Municipality has partnered with BPG Bates, the advertising, events & activation and design agency, to create a unique Sandcastle Installation covered in cigarette butts as part of a campaign that seeks to safeguard children from the dangers of cigarettes littering the Emirate’s beaches. The… Read More
As marketers eye emerging markets, the rise of the African consumer has shifted focus on exploring growth and opportunities in Sub-Saharan Africa. A report from McKinsey’s Africa Consumer Insights Center states that Africa’s consumer-facing industries are expected to grow by more than USD 400 billion by… Read More
