Clarion Events, organisers of Gulf Bike Week has appointed Brazen to handle the PR for its 2015 event in Dubai, 22-24 October.
Brazen will handle all PR & Content Marketing for The Middle East’s premier motorcycle, music and lifestyle festival which promises to be the biggest and best yet at its new home at The Dubai Autodrome.
Brazen has been tasked with generating English and Arabic media coverage, as well as larger creative activations yet to be revealed. The Dubai Media City based agency will also handle all media and influencer liaison and will run the busy, three-day press office. Brazen will also be drawing on its social media expertise by creating compelling social media content in order to engage fans and generate talkability and buzz throughout the campaign.
“Gulf Bike Week 2015 promises to be the biggest and best yet and we wanted a PR partner who could help us raise the bar this year. Brazen’s reputation of creative campaigns that deliver results, coupled with their extensive show expertise made them the ideal choice for us. We were also impressed with Brazen’s fresh approach to the brief and based on our experience in working with them in the UK, know they are a passionate team who will go the extra mile,” commented Mike Soper, Marketing Manager, Clarion Events.
“Gulf Bike Week is one of the most thrilling events on the Dubai calendar and we couldn’t be more excited to work on this action, packed event and showcase all it has to offer. Our dedicated team will utilise our full suite of our content marketing skills and we will be working hand in hand with the Clarion Events team to ensure that Gulf Bike Week is a resounding success,” said Louise Jacobson, Managing Director, Brazen.
