Brazen has won the PR account for 4work Kobold – a new range of vacuum cleaners in the UAE. The products range from all in one power systems, vacuum cleaners and intelligent robots that clean when you’re not at home.
Kobold cleaners are designed and made in Germany.
“The 4work Kobold range is something new and different to the market and we wanted an agency that could really bring that alive. Our range of products produce some amazing deep down cleaning results and we are committed to making homes a healthier place to be for families, especially in the UAE where dirt and sand are a real problem. Brazen approached the brief with creative, fresh and dynamic thinking and we can’t wait to see the results,” shared Gerlinde Krupp, CEO, 4work.
Following a competitive pitch, Brazen will now spearhead the launch of the brand to a targeted mix of bloggers and media with some creative ideas to engage and captivate the audience.
Brazen duties also include the enhancement of 4work’s brand personality with a strategic plan that will be brought alive through selected social channels and engaging events.
“We are really excited to be working with 4work and launching the brand to the region. Not only are Kobold products state of the art, but Gerlinde and the team are truly passionate about cleaner, healthier homes in the UAE. Our heavyweight campaign will utilise Brazen’s four core areas of expertise – PR, social media, digital engagement and events and will strategically focus on a select audience to showcase the fantastic cleaning results,” commented Louise Jacobson, Managing Director, Brazen.
