Carat has appointed Ramzy Abouchacra as CEO, for Middle East and North Africa (MENA) region. Mr Abouchacra, who will assume the new mandate on January 1, 2019, joins Carat from Initiative MENA.
“I am delighted that Ramzy is joining Dentsu Aegis Network to lead Carat. He has proven to be a transformative leader who has vast regional experience in building media and digital services. I look forward to working with Ramzy to propel Carat MENA into the next stage of its evolution as we support our clients in using the power of media to transform their businesses,” commented Tarek Daouk, CEO of Dentsu Aegis Network MENA.
Mr Abouchacra brings with him 20 years of regional experience, having previously held leadership roles at Initiative and Starcom in the Levant and Dubai. Based in Carat MENA’s head office in Dubai, Mr Abouchacra is tasked with driving the development of Carat’s operations across all markets.
“I am excited to join Dentsu Aegis Network and lead the next wave of transformation in the region with Carat. My decision to join Carat was driven by their passion, talent and clarity of purpose, which is supported by an integrated operating model that combines data and technology to build innovative media solution. The positivity, entrepreneurial spirit and determination of the agency are clear and immediately attracted me to the role. I am thrilled to be joining the team and hope to build on the agency’s success to date in delivering outstanding work for clients,” Mr Abouchacra added.