AppsFlyer has released the UAE findings of its annual State of eCommerce Mobile Marketing report, revealing how Chinese eCommerce apps continue to dominate user acquisition (UA) spending in one of the world’s leading mobile-first economies. In the first half of 2025, Chinese apps accounted for… Read More
Property Finder, MENA’s leading property portal, has launched PF Market Pulse, a bi-monthly consumer sentiment survey that captures real-time insights into buyer and seller behaviour and market expectations across the UAE’s property landscape. Property Finder leverages its position as the most visited and trusted real… Read More
Savvy Games Group (“Savvy”), Saudi Arabia’s National Champion for Games and Esports, and King Abdulaziz University, one of Saudi Arabia’s largest universities, have signed a Memorandum of Understanding (MoU) to offer specialized diplomas in Games Production and Esports Management to students. The collaboration aims to… Read More
Jeddah is set to host International Beauty Expo 2025, the leading international trade show that redefines the landscape of the beauty and wellness industry, from September 9-11, 2025, at the Jeddah Superdome. According to the organizers, Saudi Arabia’s rapid population growth, the fastest among the… Read More
Mashreq, a leading financial institution in the MENA region, is pleased to announce the appointment of Xi Liang as its new Head of Artificial Intelligence. In her role, Xi will spearhead Mashreq’s AI strategy, driving innovation and embedding advanced AI capabilities to enhance customer experience, operational efficiency, and… Read More
Zero Networks, a leader in zero trust security solutions, today announced the appointment of Tony Hadzima as Vice President of Sales for EMEA and LATAM. This strategic hire supports the company’s global expansion goals and rising demand for its innovative microsegmentation and zero trust offerings. Hadzima brings… Read More
Microsoft today announced a new leadership appointment in its Middle East and Africa (MEA) operations, with Mirna Arif, General Manager of Microsoft Egypt since 2020, transitioning to a regional role as General Manager, Middle East and Africa Growth Markets. In her new capacity, Mirna will… Read More
Digitas, a connected marketing agency under Publicis Groupe Middle East, has officially been awarded Platinum Partner status by Optimizely, marking a key milestone that positions the agency as the only regional player to hold this distinction in both the UAE and Saudi Arabia. Praveen Prabhakaran,… Read More
Snowflake, the AI Data Cloud company, today announced Chris Niederman as Senior Vice President of Alliances & Channels, starting July 21, 2025. Niederman will be responsible for leading the Snowflake global channel and partner ecosystem, and driving growth and collaboration through the Snowflake AI Data… Read More
du, the leading telecom and digital services provider, has become the first telecom operator in the UAE, and the second in the GCC, to be awarded the ISO 20400 Sustainable Procurement certification. The international standard represents excellence in sustainable procurement processes, spotlighting organizations that holistically… Read More
