Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More
We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More
Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More
Effie Worldwide announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency,… Read More
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
It all started with a question from the creator of the Fine Guard Reusable Protective Mask, asking, “Did you know disposable face masks don’t degrade?”. This was the brief that ignited Horizon FCB Dubai to create a campaign to say, yes, we are all concerned… Read More
June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More
WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More
In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More
After its successful launch in France, TBWA\RAAD is now expanding its new service ‘Livebosses’ in the Middle East. The service provides CEOs and business leaders an online voice to effectively communicate to employees and other stakeholders. We all acknowledge the fundamental role of communication when… Read More
