How do we frame trends that are impacting consumer culture around the world today? As marketers, we tend to lump people by generation to understand their behavior. But consumers these days are less likely to define themselves by demographic labels. Gender, sexuality, ethnicity and social… Read More
Omnicom Media Group (OMG) MENA has kicked off the regional operation of its dynamic creative specialist agency Adylic. Adylic specializes in data-driven, personalized creative advertising and dynamic creative optimization (DCO). The Dubai operation, its seventh in the world, will play headquarter for the Middle East… Read More
Surkus, a multi-sided experiential marketing platform offering members access to paid events and offers in exchange for engagement, has made its debut in the Middle East and is now live in the UAE. This follows international rollout in markets including the US and Hong Kong… Read More
The automotive industry maintains its top position among 15 industries studied in the 2019 Brand Intimacy Report. Over the last three years, the automotive industry has scored the highest among others, demonstrating the strength of the emotional bonds between consumers and automotive brands. Ford ranked… Read More
Apco Worldwide has launched ignite, an integrated communication offering for startups, entrepreneurs and small and medium sized enterprises (SMEs). The agency explains this unit will facilitate market entry, drive business growth and help open investment opportunities for the growing number of new businesses in Dubai… Read More
TV still attracts over two-thirds of advertising investment within the soft drinks sector, while a similar share is seen in the food category — both sectors are far less likely to have been disrupted by ecommerce, so the need for high levels of digital adspend… Read More
IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
Liquid Omnicommerce, an independent retail consultancy, has appointed Richard Nicoll as its Chief Commerce Officer and Managing Director. Mr Nicoll joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in… Read More
Red Event Services, a USE-based experiential agency, is expanding into Saudi Arabia with the launch of Red Connect. Bushra Boumedhi, General Manager of Red Connect would be leading the business in KSA. In line with Saudi Arabia’s Vision 2030, which aims to found, develop and… Read More
