Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
Cairo Ad School and Team Dubai/B&W will host The One Club for Creativity’s global Portfolio Night in each of those cities, taking place on 20 May, 2020. The One Club has so far confirmed 22 hosts in 23 cities will take part in this year’s… Read More
MCN, the Middle East Communications Network, as a group is participating in the global initiative of marking October as Breast Cancer Awareness month. To support the cause, MCN has changed its logo to incorporate the Pink Ribbon – the widely recognized global symbol of Breast… Read More
The Stevie Awards, organizer of the global business awards programs, has issued a call for entries for the 2020 (first annual) Middle East Stevie Awards; the first business awards program to recognize innovation in the workplace throughout the Middle East and North Africa (MENA) region.… Read More
Advertising spend is set to rise next year, culminating in global growth of 6 percent to USD 656 billion. This is a marked uptick from the 2.5 percent rise estimated for 2019 but is down on the 7.3 percent growth recorded last year. This is… Read More
MRM//McCann has mandated Hande Güler to lead all its creative operations in Dubai. MRM//McCann in the MENA region is part of MCN. Having spent her career in Istanbul, Berlin and Dubai, Ms Güler has a global perspective on the industry. She joins MRM//McCann from Accenture… Read More
Del Monte is opening its first café in Kuwait at Terminal 4 at Kuwait International Airport. The company states the step is in line with the company’s endeavor to offer healthier snacks and food on the go. With this move, that extends the Del Monte… Read More
Gulf Related has awarded a 10-year-contract for all advertising and promotional activities across the luxury retail and dining destination The Galleria Al Maryah Island to BackLite Media. Located in Abu Dhabi, The Galleria, brings together retail and lifestyle development competencies of Gulf Related, a joint… Read More
Merkle, Dentsu Aegis Network’s performance marketing agency, has appointed Cristiano Tonnarelli as Executive Creative Director in the Middle East & North Africa (MENA) region. Mr Tonnarelli will work at the intersection of data, technology, experience and creativity to deliver data-driven creative solutions and focus on… Read More
Vizeum has been appointed Groupe SEB’s global media agency of record. The scope includes digital and offline media as well as CX, CRM and e-retail across multiple international markets. “Groupe SEB is under a large-scale transformation program where media becomes a lever to build global… Read More
