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UN In Lebanon Urges All to #MakeItRight

UN In Lebanon Urges All to #MakeItRight

9 months ago by Sana MahmudAdvertising

June 5 is celebrated as World Environment Day – a day dedicated to focusing efforts of the governments, businesses and citizens on pressing environmental issues. This year World Environment Day’s theme was biodiversity — a call to action to combat the accelerating species loss and… Read More

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

WARC – MENA Agencies Win In ‘Effective Use Of Brand Purpose’

9 months ago by Sana MahmudAdvertising

WARC Awards announced the winners of the ‘Effective Use of Brand Purpose’ category. Among the 16 campaigns from around the world, MENA agencies bagged five medals with FP7/McCann winning most of the awards. Three Golds were won by agencies in the region. FP7/McCann Dubai won… Read More

In-Game Advertising Adapts To Leverage Growth In Viewership

In-Game Advertising Adapts To Leverage Growth In Viewership

9 months ago by Philip WrideAdvertising

In-game advertising has been used by brands for a long time. Historically it always required involvement from the game developer. They would take the advertising creative and place it into the game code and release a game update. This evolved over time so adverts could… Read More

TBWA\RAAD Brings ‘LiveBosses’ To Middle East

TBWA\RAAD Brings ‘LiveBosses’ To Middle East

9 months ago by AM News DeskAdvertising

After its successful launch in France, TBWA\RAAD is now expanding its new service ‘Livebosses’ in the Middle East. The service provides CEOs and business leaders an online voice to effectively communicate to employees and other stakeholders. We all acknowledge the fundamental role of communication when… Read More

Paul Shearer, Ali Rez In Top 20 Of One Club’s ADC Rankings

Paul Shearer, Ali Rez In Top 20 Of One Club’s ADC Rankings

9 months ago by Sana MahmudAdvertising

The One Club for Creativity has released its ADC Awards rankings for this year and amongst some of the top creative heads in the advertising industry globally, the Middle East, North Africa and Pakistan (MENAP) region’s creative professionals have also won a spot in the… Read More

Havas Regional CEO Shares An Optimistic Message Post Lockdown

Havas Regional CEO Shares An Optimistic Message Post Lockdown

9 months ago by Sana MahmudAdvertising

The global pandemic has taken human lives, led many countries into economic crisis, given rise to unemployment and a permanent sense of insecurity from the COVID-19 virus. As the world tries to recover from these losses, the level of anxiety, stress and depression that the… Read More

UNWTO, CNN Partner On #TravelTomorrow Campaign

UNWTO, CNN Partner On #TravelTomorrow Campaign

9 months ago by AM News DeskAdvertising

Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60 second film, which runs on… Read More

One Club Show Announces MENA Finalists Amongst Others

One Club Show Announces MENA Finalists Amongst Others

9 months ago by Sana MahmudAdvertising

The One Club For Creativity has announced the finalists for The One Show 2020 Awards. Amongst the finalists, creative agencies in UAE have got a total of 7 entries with Impact BBDO getting the highest shortlists. The list of the finalists is below: COUNTRY AGENCY… Read More

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

Al Mosafer Evokes Sentiments With ‘Stories Of Mecca’

9 months ago by Zeba MahmudAdvertising

The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More

Geometry MENA’s ‘Handle On Hygiene’ Is Back

Geometry MENA’s ‘Handle On Hygiene’ Is Back

9 months ago by Sana MahmudAdvertising

At a time when cleanliness and sterility has become utmost important in our lives, Geometry MENA’s innovation  ‘Handle on Hygiene’ product brings in a sense of relief for retailers and shoppers alike. The ‘Handle on Hygiene’ product innovation, which also won a Cannes Lions award,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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