IPG Mediabrands’ Reprise has promoted Dimitri Maex to Global Chief Executive Officer (CEO). He previously held the role of Global Chief Operating Officer. In his new role, he assumes full responsibility for the company’s financial performance, as well as its augmenting its suite of services… Read More
Sectors such as marketing, hospitality & entertainment, business consultancy and banking & finance are looking are on a hiring spree of sorts, according to a Bayt.com and YouGov survey. The research conducted in the Middle East & North (MENA) region indicated that advertising, marketing and… Read More
Liquid Omnicommerce, an independent retail consultancy, has appointed Richard Nicoll as its Chief Commerce Officer and Managing Director. Mr Nicoll joins Liquid from Publicis Communications in Asia, where he was Chief Shopper Marketing Officer. He has also held leadership roles at Saatchi & Saatchi in… Read More
Red Event Services, a USE-based experiential agency, is expanding into Saudi Arabia with the launch of Red Connect. Bushra Boumedhi, General Manager of Red Connect would be leading the business in KSA. In line with Saudi Arabia’s Vision 2030, which aims to found, develop and… Read More
Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
Havas Group has acquired independent digital agency Langoor. A full-service digital agency led and driven by creative technologists, Langoor was founded in 2010. In addition to its headquarter India, the agency is present in the Middle East and Australia. Its team of 170 specialists provide… Read More
Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More
Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications,… Read More
