For those dealing with laundry as a regular chore, any element of surprise goes a long way in leaving an impression. OMO manages this and more with ‘OMO Tags’. OMO Tags is a result of a partnership between the Unilever detergent brand, its agency TBWA\Raad… Read More
In November, Etihad Airways launched a new brand platform – Choose Well – which invites passengers to make choices about how they travel and allows them to choose the kind of journey they want to take. The brand released the ‘Choose Well’ campaign across print,… Read More
Dubai Lynx has named the nine global leaders that will guide the juries across 18 categories at this year’s festival, acting as figureheads for excellence in creative communications across the Middle East & North Africa (MENA) region. This year, female leaders represent over half of… Read More
Making further changes to its regional leadership structure, MCN Mediabrands has appointed Mohamad Itani to the role of Regional Executive Director – Digital and Ziad Chalhoub as Regional Executive Director, Investments. In his role, Mr Itani will work closely with agency leads to champion the… Read More
UAE business leaders and human resource (HR) heads are re-looking traditional office real estate strategies in line with demands of top talent, according to a recent study by International Workplace Group (IWG), the parent group of workspace companies including Regus. The UAE study, part of… Read More
Havas is adding more to Dany Naaman’s plate as it names him the new CEO for the Middle East effective February 1, 2019. Pierre Soued will be stepping down from his current role as CEO of Havas Middle East. He will continue in a senior… Read More
Brand activation and shopper marketing agency, Geometry has a new home in Dubai — ‘Loft 36’. The Dubai creative hub aims to maneuver itself up the omnichannel world and elevate brand experiences, signaling another milestone in the growth and evolution of the agency since its… Read More
TBWA\Worldwide has elevated Cem Topçuoğlu to President, International, after serving as President, TBWA\Central and Eastern Europe, Middle East and Africa, for the past four years. In his expanded role, Mr Topçuoğlu will continue to report directly to TBWA\Worldwide President and CEO Troy Ruhanen, adding a… Read More
The 2019 Dubai Lynx Advertiser of the Year will be awarded to Nissan at the festival which takes place from March 10-13, 2019. The award recognizes brands that distinguish themselves through innovative marketing and embracing and encouraging creative work produced by their agencies. Dubai Lynx… Read More
Culminating the pitch process that was initiated last year, Zain Kuwait has decided to retain the incumbent J. Walter Thompson as its creative and communication partner. “We value our brand and consumers more than anything, and as such believe the creativity and innovation we bring… Read More
