Around the world, brand foundations are being shaken. It’s apparent that many brand-consumer relationships are on rocky ground, and something fundamental needs to change. Company strategists are finally realizing that consumers are increasingly judging brands by how they actually behave, as opposed to simply believing… Read More
Cannes Lions International Festival of Creativity has begun the ground work for the content to be featured in 2019. In addition to calling for speaking proposals, from which the festival organizers will choose the select few that make it to the stage, Cannes Lions has… Read More
The only agency shortlisted at the Epica Awards 2018, FP7, has brought home one Silver and four Bronze awards at the festival. The work done for Babyshop, ‘Al Umobuwah: Putting Mum into Parenthood’, won a Silver in Retail Services. FP7/MENA also won one of the… Read More
If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More
The Epica Awards are set for 2018 edition. Epica has shortlisted finalists, and will reveal winners in the event in Amsterdam scheduled from November 12-14, 2018. From the region, five entries have been made it to the shortlist – all from FP7. FP7 Cairo has… Read More
MCN Mediabrands has appointed Lee Boden as the new Regional Managing Director for Initiative MENA. The appointment, that fills in the gap after Ramzy Abouchacra’s exit earlier this month, is with immediate effect. “Over the past two years Initiative has been evolving its offering with… Read More
“It’s only recently that we started to create chapters in the US, and Cairo is our first one abroad. Our goal is to launch chapters slowly in key cities where we feel there is a great ambassador who can serve as our partner,” says Kevin… Read More
It is a no-brainer that brands can benefit from startups, but this proposition is easier said than achieved. Some agencies in the Middle East & North Africa (MENA) region realized this the harder way. Mindshare, nonetheless, gave it an all-out push when it joined hands… Read More
Following the unification of Y&R and VML to create VMLY&R, the agency has now assembled its creative leadership team globally and regionally. Debbi Vandeven, among one of the few female global chief creative officers, will lead the team as Global Chief Creative Officer. Previously Global… Read More
The out of home (OOH) industry in the region is facing its share of challenges, including in markets such as the UAE. This has not deterred players such as Elevision Media to set up pace for growth, riding largely on the back of digital. Back… Read More
