TBWA\RAAD has announced today the appointment of Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline across the agency. Robbins joins TBWA\RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such… Read More
Carat MENA has been awarded the offline media responsibilities for Abu Dhabi Islamic Bank serving more than 1 million customers through a wide distribution network across the UAE, Egypt, Iraq, Saudi Arabia, Qatar, Sudan and the United Kingdom. Key to the agency’s selection was its… Read More
Grey Doha stated as the winner for ‘Best Low Budget Campaign’ at the Chartered Institute of Public Relations (CIPR) UK Excellence Awards 2020. The win followed the unique execution of #ICarryHerName (#be7mol2esma) cultural campaign for Galler Chocolatier Lebanon. The winning campaign that was launched in… Read More
Led by the awards performance of “ThisAbels” for IKEA, McCann Tel Aviv is the top agency in MENA in The One Show 2020 Global Creative Rankings, based on results from last week’s One Show 2020 awards. “Based on results of this year’s largest global awards… Read More
Raising a child and making a home isn’t easy. Doing so as a single mom is even harder, especially in the Middle East (ME) and especially during the current crisis. Over 15% homes in the ME do not have a dad (Source: Gallup). Many single… Read More
Dubai Corporation for Tourism and Commerce Marketing (Dubai Tourism) teamed up with Snapchat in May to remind travelers that sunny days are ahead in Dubai, which will return as a popular go-to destination for international visitors once COVID-19 travel restrictions are eased. As part of… Read More
We’re in a transformative time for experiential marketing. Brands and agencies are moving away from old-fashioned ‘event thinking’, towards treating experience marketing as multi-channel experiences that maximize impact, and hit marketing goals. The MCH Global team follows global marketing trends year-round, publishing a book of… Read More
Agencies in Israel, Turkey and UAE won 13 Pencils and 15 Merits at The One Show 2020, this year’s global awards for creative excellence in advertising and design, produced by The One Club for Creativity. Leading the way was McCann Tel Aviv with McCann Worldgroup… Read More
Effie Worldwide announced the 2020 Effie Index, the 10th annual ranking of the companies behind the world’s most effective marketing efforts. Unilever, Coca-Cola, WPP, McCann Worldgroup, FP7/DXB and Banda were named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office and Independent Agency,… Read More
Campaigns for DB Export in New Zealand, Century 21 in the US, Mastercard in India, McDonald’s in China and Al Tayer Motors in the UAE, are among the winners of the Effective Content Strategy category of the WARC Awards, a global search for next-generation marketing… Read More
