Dubai Lynx has added ‘Glass: The Lynx for Change’ to its awards for the 2019 edition. The Glass Lynx will celebrate culture-shifting creativity through ideas that intend to change the world. It will recognize work that implicitly or explicitly addresses issues of gender inequality or prejudice,… Read More
Counted among one of the most coveted accounts of the year, Expo 2020 Dubai has now finalized its media partner, following a hotly contested pitch process. Publicis Media Middle East’s Starcom has bagged the big win. Expo 2020 had recently also finalized Memac Ogilvy as… Read More
Carat Dubai has been awarded the media responsibilities of the integrated theme park destination, Dubai Parks and Resorts following a competitive pitch process. “We are delighted to be given the opportunity to expand our relationship with Dubai Parks and Resorts. The team is excited about… Read More
Do Epic Good and Fashion4Change’s docuseries ‘Catwalk to Creation’ has been shown for the first time at the United Nations (UN). Fashion4Change’s co-founder, Charney Magri and the founder and CCO of boutique agency Do Epic Sh*t, Ramzi Moutran, directed and produced the series. At the… Read More
The International Advertising Association (IAA) has honored the winners of the 2018 Inspire Awards, a group of awards that celebrate experienced champions, young professionals and veterans for their vision, achievement and committed service to the IAA and the marketing communications industry. In the IAA Champion… Read More
An effective social media strategy will drive business success. Warc has attempted to list out some trends that reiterate this point in its ‘Effective Social Strategy Report 2018’. “Social is now firmly established in the media mix, though its ability to connect with communities in… Read More
Zenith has been named a ‘Leader’ by global research consultancy Forrester in its first ever Global Media Agencies Wave report. This ranks the Publicis Media agency ahead of several media agency competitors. Evaluated across 23 different criteria that assessed agencies’ current offerings, strategy and market… Read More
Omnicom Media Group MENA has promoted Nadim Samara to CEO of OMD MENA, effective immediately. A 17-year veteran of Omnicom Group, Mr Samara was previously the CEO of OMD’s UAE office and regional HQ. There, he played a critical role in the success of the… Read More
Adara has entered into a partnership with the Department of Culture and Tourism – Abu Dhabi (DCT) to create a private data co-op that utilizes the measurement and analytics platform, Adara Impact. By linking different but related travel data sets together, Adara aims to create… Read More
WPP in entering into a collaboration with UN Women. The commitment includes global, pro-bono media support brokered by GroupM and creative services from WPP agencies to help impact the lives of girls and women. The partnership comes on the back of over USD 1 million… Read More
