Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60 second film, which runs on… Read More
The One Club For Creativity has announced the finalists for The One Show 2020 Awards. Amongst the finalists, creative agencies in UAE have got a total of 7 entries with Impact BBDO getting the highest shortlists. The list of the finalists is below: COUNTRY AGENCY… Read More
The COVID-19 age has forced people of all faiths to adapt to new ways of practicing faith and celebrations as staying home, being safe, being isolated and social distancing make way to becoming new normals across the world. Muslims too adjusted to these new realities… Read More
At a time when cleanliness and sterility has become utmost important in our lives, Geometry MENA’s innovation ‘Handle on Hygiene’ product brings in a sense of relief for retailers and shoppers alike. The ‘Handle on Hygiene’ product innovation, which also won a Cannes Lions award,… Read More
MediaCom has been appointed as Duracell’s global media agency of record, following a competitive pitch. The development that covers 32 markets includes the Middle East & North Africa (MENA) region as well, in addition to the US, UK and China. MediaCom will take over the… Read More
Gerety Awards has extended its deadline till May 29 urging the Middle East & North Africa region to enter its campaigns before this date. However, it will not be accepting COVID-19 related ads. “An online petition called for award shows to place a ban on… Read More
Instagram has teamed up with TBWA\Raad for its new campaign, #Stopfoodwaste, that aims to address the problem of food wastage during Ramadan. Using the brand’s latest augmented reality (AR) technology, TBWA\RAAD created a filter that allows people to create Ramadan meals with minimal leftovers. Hosted… Read More
In wake of the COVID-19 pandemic, brands have shifted their approach and redefined consumer experiences. Advertising agencies around the world are refocussing to get through to consumers in these #StayHomeStaySafe times by creating simple yet powerful works. Some of these effective works were shared during… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
Hair Care brand, Vatika, has launched a campaign in the Middle East to encourage all to be positive and make the most out of their home quarantine. Vatika’s #InspiredByNature campaign suggests fun things that everyone can do at home and, it is centered around borrowing… Read More
