Careem has embarked on a global campaign that communicates its new positioning and reinforces its brand purpose with the message ‘Start Something’. Created by Careem’s agency of record, TBWA\Raad, the campaign will run in 12 markets across the Middle East & North Africa (MENA) region.… Read More
Following the appointment of Ravi Rao to take on the role of CEO for GroupM MENA earlier in the year, Mindshare has now filled up the spot left vacant for a MENA Chief. The media agency has appointed its Regional Digital Director, Tony Bourached, to… Read More
Havas Group has acquired independent digital agency Langoor. A full-service digital agency led and driven by creative technologists, Langoor was founded in 2010. In addition to its headquarter India, the agency is present in the Middle East and Australia. Its team of 170 specialists provide… Read More
Following a global agency alignment, Carat will now support Vodafone with global media buying. In the Middle East & North Africa (MENA) region, this development will take shape in markets such as Egypt, where Vodafone is among one of the key telecom players. Carat has… Read More
Online travel marketplace Wego and Singapore Tourism Board (STB) Middle East are partnering to drive more travelers from the GCC during the winter season to visit Singapore. Wego and Singapore Tourism Board aim to increase brand and destination awareness to Singapore, showcasing experiences, events and… Read More
UAE property portal, Bayut.com has gone all out in its latest TV commercial starring Hollywood actor Chris Hemsworth. Oscar Award winning director Robert Stromberg and cinematographer Jordan Buck shot the TV commercial entirely in Dubai. The complete project was conceptualized and produced by Crayons Communications,… Read More
Isobar has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB). Tasked with encouraging tourism to Egypt, Isobar will be driving digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen… Read More
Carat KSA has been awarded the media buying and planning responsibilities for Rabea Tea in the region. Carat’s Jeddah office will handle the business. The Dentsu Aegis Network agency will handle traditional and digital media planning and buying for one of the kingdom’s prominent FMCG… Read More
Warc has named the judging panel of the Effective Channel Integration category for the Warc Media Awards 2019, a global awards scheme that rewards communications planning which has made a positive impact on business results. Now in its fourth year, this case study competition examines… Read More
At the 66th annual Cannes Lions International Festival of Creativity, Omnicom agencies were recognized for their excellence in terms of the quality, creativity and effectiveness of their work. For the second consecutive year, Omnicom was named Holding Company of the Year based on the work… Read More
