TBWA\RAAD and KFC MENA took the Grand Prix at the 2021 WARC Prize for MENA Strategy for ‘Shift +K+F+C’, their unique cheat code campaign that helped users score a limited-edition menu item. The WARC Prize for MENA Strategy uncovers and celebrates the best cases of… Read More
Digital Media Services (DMS) – the digital arm of Choueiri Group – recently shared that its media partner ZEE5 Global, the world’s largest streaming platform for South Asian content – has launched its global brand campaign “Welcome to South Asia: Stories from our world” capturing… Read More
A new report from McKinsey & Company’s Middle East Office launched today, offers a perspective on the biggest game-changers that would help unlock opportunity for youth across the region over the coming two decades. Titled Opportunity Youth: Imagining a bright future for the next generation,… Read More
Technology, amplified experiences, agile creativity and belief-led bravery lead to commercial success 9 August 2021 — WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness Lions, which… Read More
On August 4th 2021, victims of the explosion take a stand at the site of the tragedy, their faces powerfully depicted in glass form, to utter a loud and clear scream for the truth, for justice. #WeAreUnbreakable is a joint initiative between regional creative… Read More
McCann Worldgroup today announced an expanded role for Ghassan Harfouche. Currently Group CEO of the Middle East Communications Network (MCN), McCann Worldgroup’s and Interpublic Group’s partner network in the Middle East, North Africa and Turkey, he has been given additional responsibilities as President of McCann… Read More
The ‘Double Moon’ campaign, which was organized in the run-up to Hope Probe’s arrival to Mars, bagged an Outdoor Silver Lion at the prestigious Cannes Lions International Festival of Creativity. The campaign, which brought Mars’ twin moons Phobos and Deimos to the skies of… Read More
Mauritius has opened its borders to international travellers, both vaccinated and non-vaccinated, from 15 July 2021. Phase 1 of reopening of the borders for the Indian Ocean Island will run until 30 September 2021 and allows vaccinated guests to stay in one of 14… Read More
Umbrella Beach, an ambitious tourism project now underway on the eastern coast of the UAE, appears set to put the Emirate of Fujairah on the international tourism map. Slated for completion later this year, the project’s first phase will include at least 15 storefronts, to… Read More
In line with the UAE National Agenda 2021, which seeks to create and maintain a sustainable environment and infrastructure, the Environmental Solutions arm of Dulsco Group has launched the UAE’s upcycled furniture store – The New Old & Reloved by Dulsco – in Dubai’s Wafi… Read More
