PepsiCo has revealed the blueprint for its participation as the Official Beverage and Snack Partner of Expo 2020 Dubai, headlined by Pepsi®, Lay’s®, Gatorade®, and Aquafina®. Three striking pavilions will be located in and aligned with Expo 2020’s three core sub-themes and Thematic Districts, Opportunity,… Read More
Memac Ogilvy has named globally recognized creative Till Hohmann as its new Chief Creative Officer for the MENA region. Hohmann rejoins the agency, having served as its UAE Executive Creative Director from 2007 to 2010. Hohmann will be responsible for uniting the group’s five… Read More
Emirates NBD, banking group in MENAT (Middle East, North Africa and Turkey) region, teams up with IDEMIA, the global leader in Augmented Identity to launch the Emirates’ first payment card from recycled plastic Research by the Boston Consulting Group has shown that 81% of the… Read More
Merkle a technology-enabled, data-driven customer experience management company and part of dentsu, has promoted Vimal Badiani to MD of Merkle and dentsu’s Customer Experience Management (CXM) Service Line for the MENA region. In this new role, Vimal will be responsible for leading and growing… Read More
Throughout our history, we have given birth to inventions and creations with good intent. But their impact in our lives and in our world, comes down to how people use them. The same goes for the internet. From bad news being shared to online hate.… Read More
After last year leading the industry as the first global ad and design organization to produce virtual awards shows and hours of festival content programming, The One Club for Creativity unveils the online Creative Week 2021, June 7-11. Under the banner “Connect. Provoke. Inspire.,”… Read More
The tasting promotion by the EU campaign “European Organic Juices” held from March to April 2021 in Dubai, was a huge success. The promotions were held at various key Hypermarkets and Supermarkets including Faaz, Warda al Madina, Manal al Madina, Al Shaab Al Madina,… Read More
ATL Media, the commercial arm of Zee Entertainment Middle East has appointed DigiNet Arabia, a Choueiri Group company, to take charge of its commercial advertising sales across the MENA region. The tie-up which commences April 1, 2021 will run across to December 31st, 2025 and… Read More
Throughout our history, we have given birth to inventions and creations with good intent. But their impact in our lives and in our world, comes down to how people use them. The same goes for the internet. From bad news being shared to online hate.… Read More
TBWA\RAAD has announced today the appointment of Jim Robbins as its new Executive Creative Director, tasked with leading the creative discipline across the agency. Robbins joins TBWA\RAAD with an extensive experience of over 13 years, throughout which he has worked on major brands such… Read More
