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UAE Makes It To EMEA’s Top 5 In Publicis90 Shortlist

UAE Makes It To EMEA’s Top 5 In Publicis90 Shortlist

10 years ago by Sana MahmudAM Unicorns

Publicis Groupe is celebrating its 90th anniversary with the objective of giving something back to the industry. It initiated Publicis90, a global endeavor to support 90 startups or promising projects in the digital field with this in mind. The process included inviting entries that are… Read More

Careem, Entertainer Partner To Give More To Users

10 years ago by Sana MahmudAM Unicorns

Careem has partnered with Entertainer App, giving members to directly book rides in UAE, Saudi Arabia, Bahrain, Kuwait and Qatar. The partnership makes the homegrown app the official transportation provider of Entertainer users around the region. “We are honoured to be aligning with such an… Read More

Lessons Brandstr’s Simon Hudson Learned From Failures

Lessons Brandstr’s Simon Hudson Learned From Failures

10 years ago by Sana MahmudAM Unicorns

“I raised money from proof of concept,” recalls Simon Hudson, Chairman & CEO of Brndstr, a Dubai-based startup. Brndstr’s success story is different from its peer. Mr Hudson invested nearly AED 200,000 into a concept and raised money on the back of that, instead of… Read More

Will MENA Get Its Unicorn Soon

Will MENA Get Its Unicorn Soon

10 years ago by Sana MahmudAM Unicorns

There is no dearth of success stories in the startup economy of the Middle East and North Africa (MENA) region. Even though there are many that have reached enviable dollar marks, MENA has fallen short of the big one – Unicorn. The region’s startups are… Read More

Eyeing Collaboration With Startups, FP7 Launches FP7/START

Eyeing Collaboration With Startups, FP7 Launches FP7/START

10 years ago by Sana MahmudAM Unicorns

In the Middle East and North Africa (MENA) region, it is rare to see large scale ad agencies collaborate with startups. The general perception is that agencies and advertising holding companies are better known for acquiring startups, than collaborating or creating any working relationship with… Read More

Infrastructure, Mindset: Barrier To Investments In MENA Startups

Infrastructure, Mindset: Barrier To Investments In MENA Startups

10 years ago by Sana MahmudAM Unicorns

Many young entrepreneurs have their sights set on Silicon Valley considering that it is a powerful innovation hub. There was a time that this was indeed the case. However, while the United States takes the cake, there are many other innovation hubs that have shaped… Read More

MENA Tech Startup Sector Grows 10-fold: BECO Capital

MENA Tech Startup Sector Grows 10-fold: BECO Capital

10 years ago by Sana MahmudAM Unicorns

In the last couple of years, the tech entrepreneur sector has grown by over 10-fold since the nascent venture capital (VC) industry emerged, allowing for more investments in promising startups. “Investors waited for the VC ecosystem to mature in quality and quantity to enable them… Read More

Investor-Startup Relationship: Build A Line, Not A Dot

Investor-Startup Relationship: Build A Line, Not A Dot

11 years ago by Sana MahmudAM Unicorns

The startup funding ecosystem in the Middle East region has seen remarkable growth in the last few years. From barely any investors to speak of a couple of years ago, the scenario has now transformed with several international investors, including some of the hard hitters, showing interest in… Read More

Director Ali Ali Helps Souq Say ‘It’s Yours.’

Director Ali Ali Helps Souq Say ‘It’s Yours.’

11 years ago by Sana MahmudAdvertising

With its recent AED 1 billion (USD 275 million) funding announcement, Souq.com is on the aggressive, seeking to add more value to its customers and merchants. The etailer’s latest campaign ‘It’s yours.’ aims to put the power back in the hands of the consumers and… Read More

JUST Marrying Fashion With Sustainability

JUST Marrying Fashion With Sustainability

11 years ago by Sana MahmudAM Unicorns

Launched in May of 2014, JUST’s mission is to transform the fashion industry into a transparent, accountable and sustainable system that celebrates the stories, the people and the resources behind the clothing. To impact change, the startup believes that one missing voice was the shopper’s.… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.arabianmarketer.ae and monthly print magazine The Arabian Marketer.

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