Content marketing has come quite far for a relatively new communication tool. To give some perspective here, if you do a quick Google search you’ll find over 300 million results for content marketing and over 62 million results for the definition of content marketing alone.… Read More
The relationship between PR professional and journalists today is under increasing strain. Reporters are taxed to the hilt, working in newsrooms that have been upended by the Web and, in many cases, for traditional newspaper companies whose business model has been blown to smithereens, also… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
With over 135 million internet users, more than 71 million active on social media and around 400 million mobile devices, the Arab world is heavily influenced by the digital revolution. In an age when conversations start and spread both on and offline, organizations have to… Read More
The second half of the year brings with it a sumptuous number of holidays and festivals. As a marketer, you must try to turn every event into a sales opportunity to uplift your bottom line. This needs planning your holiday calendar. And don’t just plan… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
There are few times when you have a real ‘aha’ career moment. Small lessons that are obvious, but mean much more when you’ve slipped and learned something the hard-er way. Having started my career as a creative, I’ll never forget going to LA to shoot… Read More
Over the years, advertising has lost its psychological influence and subliminal power. These days, consumers and the public in general value the information they find in respectable media sources. Featuring in the news section costs significantly less than running an advertisement. In today’s competitive business… Read More
Abandoned Cart? Not a problem anymore! Every type of business/industry has evolved. 2015 happens to be the most advanced as compared to 2000 when e-commerce really took off! We have come a long way from 2000 and everything pertaining to e-commerce, just like any… Read More
Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5 million global brand endorsement deal with Emirates. Last week the airline announced it will be spending approximately $20 million to run advertisements featuring… Read More
