In the latest BrandZ reports, four of the top five most valuable brands are technology companies — Google, with a brand value of USD 229 billion, Apple (USD 228 billion), Microsoft (USD 122 billion) and Facebook (USD 103 billion). AT&T, valued at USD 107 billion… Read More
“Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone…” Thus crooned Bob Dylan. By now, even my 10-year-old nephew acknowledges that our region is sailing into murky… Read More
Putting all the theory about effectiveness aside, it is about success in the real world. You are able to carry your ideas and values into the world – and are able to change it in a positive way. It’s a lot about what you communicate… Read More
n the book, Finding Oz, Evan Schwartz tells the story about how prior to becoming an impresario of children’s adventure tales that began with The Wizard of Oz, L. Frank Baum – the J. K. Rowling of his age – failed. He failed at a… Read More
Let’s face it. The MENA region was humbled at Cannes. Despite the wins in Glass Lions and a few Gold Lions amongst others, we fell short of expectations. Many of our expected big bets didn’t convert their potential into Lions and the ones that did… Read More
The 5th day at Cannes had a pretty rich buffet of talks for delegates to pick and choose from. I was lucky to attend a few and hear about the rest. And I’d highly recommend to agencies to get access to these talks. James Murdoch… Read More
Kim Kardashian spoke about her gaming app and her relationship with Kanye West. Freida Pinto and Chiwetel Ejiofor launched (the very meaningful) #WEHAVEAPLAN Global Goals campaign that is aiming to change the lives of 7 billion people around the world. Sir Martin Sorrell played hardball… Read More
It was an insightful day with the relatively smaller agencies in the Audi A, as we watched them speak with a lot more unrehearsed passion and excitement than some well-reputed agencies. More importantly, these talks were about real experiences worth learning from, than theory. They… Read More
Marilyn Manson wants people who didn’t like him to start listening to his music. Adrian Grenier from Entourage believes in exhibiting the social responsibility that comes with being the face of a brand. A couple of very interesting perspectives from . However, the most insightful… Read More
Continuing the point of view that was shared in the article titled ‘Finding Oz’ in the Arabian Marketer, where I wrote about our region’s journey at Cannes from failure and heartbreak to gradual redemption and eventual bliss, I’ll be sharing key insights from my experience… Read More
