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Ericsson Launches Intelligent Automation Platform For Smarter Networks

Ericsson Launches Intelligent Automation Platform For Smarter Networks

4 years ago by Arabian MarketerAM Tech

Ericsson is launching its Intelligent Automation Platform, a service management and orchestration product which enables any mobile network to be intelligently automated. Building on existing offerings, including cloud native dual-mode 5G Core and the Cloud RAN portfolio, the company is adding the Ericsson Intelligent Automation… Read More

STARZPLAY Hosts ‘House Of Gucci’ UAE Premiere

STARZPLAY Hosts ‘House Of Gucci’ UAE Premiere

4 years ago by AM News DeskAM Tech

STARZPLAY, in association with Gulf Films, hosted guests at NOVO 7-Star at IMG Worlds of Adventure for the UAE premiere of the American biographical crime drama, House of Gucci. Guests were given the first look at the film before the official showing in the UAE.… Read More

SMART TECHNOLOGIES SIGNS PARTNERSHIP ACCORD WITH SAUDI ARABIA’S TETCO

SMART TECHNOLOGIES SIGNS PARTNERSHIP ACCORD WITH SAUDI ARABIA’S TETCO

4 years ago by AM News DeskAM Tech

SMART Technologies (SMART), a global educational software leader specialising in collaboration touch and interactive technology solutions, has amplified expansion initiatives across the Middle East and North Africa after signing a strategic partnership agreement with Tatweer Educational Technologies (TETCO), the technology arm of the Saudi Arabia… Read More

Dubai Technology Entrepreneur Campus Partners With Fakeeh University Hospital To Advance Healthcare Services

Dubai Technology Entrepreneur Campus Partners With Fakeeh University Hospital To Advance Healthcare Services

4 years ago by AM News DeskAM Tech

Dubai Technology Entrepreneur Campus (Dtec), Dubai Silicon Oasis’ wholly owned tech hub and coworking space, and the largest of its kind in the MENA region, signed a partnership agreement with Fakeeh University Hospital. The agreement was signed by Dr. Juma Al Matrooshi, Deputy CEO of… Read More

1 In 4 UAE Marketeers Intends ‘Very Large’ Increase In Mobile Marketing Spending

1 In 4 UAE Marketeers Intends ‘Very Large’ Increase In Mobile Marketing Spending

4 years ago by AM News DeskAM Tech

With COVID-19 accelerating the shift to mobile and contactless experiences, 84% of UAE businesses say that mobile apps are now a ‘must’ to stay relevant to their customers. This according to findings from the latest research ‘State of Mobile App Strategies in the Middle East’,… Read More

Snapchat Announces A New Music Licensing Agreement With Sony Music Entertainment

Snapchat Announces A New Music Licensing Agreement With Sony Music Entertainment

4 years ago by AM News DeskAM Tech

With the aim to transform the way Gen Z listens to and discovers new music, Snap Inc. has established a new partnership with Sony Music Entertainment to include their artists’ music into Snapchat’s Sounds library. With over 200 million Snapchatters engaging with augmented reality every… Read More

JGroup Acquires Majority Stake In Xentrix Global

JGroup Acquires Majority Stake In Xentrix Global

4 years ago by AM News DeskAM Tech

JGroup, a regional holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and the United States, today announced a strategic partnership with Xentrix Global, an international media planning and buying agency in the Middle East. JGroup has acquired… Read More

Panasonic Observes Mental Health Awareness Month With ‘Behind The Mask’ Campaign To Promote A Healthier Workplace For Everyone

Panasonic Observes Mental Health Awareness Month With ‘Behind The Mask’ Campaign To Promote A Healthier Workplace For Everyone

4 years ago by AM News DeskAM Tech

Panasonic Marketing Middle East and Africa (PMMAF) organized month-long activities for its employees as a part of World Mental Health Day. Every year, October 10 is observed as the United Nations’ World Mental Health Day to promote the significance of spreading awareness about mental health… Read More

Philips’ Future Health Index 2021 Report Reveals Healthcare Leaders In Saudi Arabia Have Shifted Their Priorities

Philips’ Future Health Index 2021 Report Reveals Healthcare Leaders In Saudi Arabia Have Shifted Their Priorities

4 years ago by AM News DeskAM Tech

Royal Philips (NYSE: PHG, AEX: PHIA), a global health technology, today announced the publication of its Future Health Index (FHI) 2021 Saudi Arabia report: ‘A Resilient Future: Healthcare leaders look beyond the crisis’. Now in its sixth year, the Future Health Index 2021 report is… Read More

NielsenIQ Helps Businesses Navigate Turbulent Times

NielsenIQ Helps Businesses Navigate Turbulent Times

4 years ago by AM News DeskAM Tech

Recently, many countries have experienced massive global disruptions in supply chain due to an uptick in global demand, increases to shipping costs (+300% YoY) and commodity prices (+33% YoY), increases to energy costs (+20% YoY) due to low supply from gas and petrol and other… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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