Discovery platform Taboola and TDG, a digital advertising group in Southeast Europe and the Middle East, have agreed on a five-year strategic partnership extension. The new agreement, building on an existing partnership between Taboola and TDG during the past three years, will enable the companies… Read More
In line with its global growth plan, Snap Inc’s Middle East & North Africa (MENA) play also heavily relies on partnerships. Recently, Snapchat had tied up with a slew of advertising partners for the debut of its new advertising product, Commercials. Now Snap has entered… Read More
Project Agora, the native and programmatic advertising marketplace, has launched two ad-experiences — Magic Flip and Magic Quiz. Magic Flip and Magic Quiz come in a cost per engagement (CPE) pricing model challenging traditional online advertising to encourage brands to stop making mass, static ads… Read More
The recently launched Amazon.ae, which offers a new local shopping experience for customers in the UAE, is bringing shoppers deals just in the month of giving. Amazon.ae said it will be offering an array of deals for customers to enjoy discounts of up to 60… Read More
As the industry moves into a generation driven by ecommerce and social media, the shift to online shopping is becoming mainstay. A recent Admitad report shows that the average penetration of online shopping in the world is expected to reach over 63 percent by the… Read More
JCDecaux Abu Dhabi has been awarded a 10-year exclusive advertising concession for the new Midfield Terminal of Abu Dhabi International Airport. JCDecaux will roll out a media platform at the Midfield Terminal, including exclusive VIP networks and new generation of digital media, with 85” digital… Read More
HP Inc. and Amazon have entered a long-term partnership with the launch of Amazon.ae, following its high-profile acquisition of Souq.com two years ago. Under the partnership, HP will make its entire portfolio of laptop computers, desktops, printers and accessories available to customers via the newly… Read More
The UAE based ecommerce company SixKros took the step towards expansion targeting the Saudi Arabian market one and a half years ago. Saudi Arabia is an area in the GCC where ecommerce revenue is expected to show an annual growth rate (CAGR 2019-2023) of 9.5… Read More
The Lantern Award by YouTube returns for the fourth year in a row to recognize powerful advertising campaigns during Ramadan and Eid Al-Fitr. Tailored to all MENA’s advertisers, creative and media agencies, the award celebrates YouTube ads that connect with consumers during the holy month… Read More
In keeping with the spirit of Ramadan, Instagram is launching its first ever Ramadan campaign #MonthOfGood, calling on the global community to celebrate and share kindness on its platform. To coincide with the campaign, Instagram is also launching its first ever Ramadan camera effect ‘Lantern’,… Read More
