The latest research by leading consumer intelligence company, D/A, has revealed overall consumer confidence in Saudi Arabia witnessed a 4.6% increase in February to 48.4% and for the first time in the history of the Index just 1.6% from net positivity. Confidence has been… Read More
TikTok is pulling out all the stops this Mother’s Day to help users show the women they care about most just how important they are. To best #CelebrateMom on the platform, TikTok will be launching a dedicated filter to get the creative juices flowing and… Read More
Noon.com, the Middle East’s digital e-commerce platform, is ranked second in the Most Influential Brands in KSA 2021 in a recent survey by IPSOS. For the second year in a row, noon.com has been named one of Saudi Arabia’s most influential brands. The Saudi digital… Read More
Visitors to Expo 2020 Dubai are being invited to explore a new series of physical and digital experiences that celebrate Dubai’s unique role in connecting the world and the UAE’s status as a global cultural hub. Developed in partnership with Snap Inc. and located at… Read More
The Gerety Awards has announced an extension of its deadline until April 15th and a new category for B2B. The new category will celebrate the best in creativity for advertising of products and services between two businesses. In announcing the B2B Cut executive jury… Read More
MBC Media Solutions (MMS), the commercial arm of MBC GROUP, has announced a new partnership with Snap Inc. to bring more exclusive MBC GROUP content to Snapchat. The agreement comes in the wake of the massive success and growth MBC GROUP experienced in 2021 on… Read More
Snapchat’s monthly addressable reach in the Kingdom of Saudi Arabia has reached 20 million. Today, Snapchat is one of the most popular platforms in Saudi Arabia, reaching 90% of 13-34 year-olds. The milestone comes after the global camera company announced its earnings for the fourth… Read More
TikTok for Business has today released its insightful What’s Next Trend Report*, outlining what categories are set to have an impact in the UAE and KSA in 2022. The report, which explores Fashion, Beauty & Self Care, Food & Beverage and Technology, identifies content that… Read More
Snap Inc. recently announced that it will be launching Username Change, a highly anticipated feature allowing Snapchatters who may want to change their username to reflect their authentic identities. The feature is expected to be widely adopted by Snap’s age-up users who may have grown… Read More
Known as the birthplace of trends globally, February will see TikTok celebrating all things fashion as it keeps users at the forefront of the world of haute couture. Celebrating fashion week across New York, Paris and Milan, #TikTokFashionWeek will givestyle-savvy, aspiring designers and beauty gurus… Read More
