Digital technology is transforming how business is conducted in the Middle East. A Cisco study found that the UAE is predicted to generate USD 53 billion over the next decade, with Dubai generating approximately USD 5 billion by 2021, as a result of capitalizing on… Read More
The new age customer is a breed that is rapidly creating a new normal, which by definition defies convention. It is not so much about newer kinds of trends that marketers will be faced with in the year ahead but the advances on some that… Read More
The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The so-called ‘age of information’ giving way to the ‘age of… Read More
Twitter’s efforts to help brands be relevant in the moment had led to the genesis of Twitter Moments, a feature that combines multiple tweets into one. Twitter officials inform that more people are consuming Twitter Moments, including the ones created by publishers in sports, entertainment… Read More
In early 2017, when we sat down to discuss the format, the purpose and the opportunity of the #OnTheCouchWith series, we didn’t anticipate the foresight inherent in all the people we were yet to meet on the couch. We created many episodes and not all… Read More
Lotame, an independent data management platform (DMP), has strengthened its global executive team across APAC and EMEA, elevating three team members to key roles. In EMEA, Lotame has named Alison Harding, Vice President, Data Solutions, EMEA. In APAC, Evgeny Popov has been named Vice President,… Read More
The private integrated healthcare group, Capital Health, has appointed Grayling to handle its social media communications. Headquartered in Abu Dhabi, Capital Health operates two healthcare facilities in the UAE — Specialized Rehabilitation Hospital (SRH) and Health Shield Medical Center. “We are thrilled to be working… Read More
As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation. To take part in the campaign and raise awareness… Read More
There is a constant stream of innovation affecting every aspect of our everyday lives. These ideas are changing the way we see the world and changing the world itself, driving us towards the Fourth Industrial Revolution. In this rapidly-changing era, hundreds of thousands of smartphones… Read More
The UAE Ministry of Human Resources and Emiratization has endorsed the fourth annual HR Tech MENA Summit. The summit focuses on how technology developments affect Human Resources function across organizations in all the sectors. Initiated in 2015 by QnA International and with three editions in… Read More
