Isobar has been selected as the digital agency of record for the Egyptian Tourism Promotion Board (ETPB). Tasked with encouraging tourism to Egypt, Isobar will be driving digital strength and brand loyalty via a bespoke international social, content, experiential and digital media strategy across seventeen… Read More
Twitter has appointed Samantha Billingham as Head of Video Solutions for the Middle East and North Africa (MENA) region underscoring the platform’s commitment to providing unique video content solutions to advertisers. Ms Billingham’s role will be to introduce Twitter’s suite of video solutions to key… Read More
Gameloft Advertising Solutions, that creates and delivers game-based experiences for brands, has implemented IAB’s app-ads.txt in all programmatic activity across Gameloft games. This new initiative is in line with Gameloft’s commitment to “creating a fraud free advertising ecosystem”. To achieve a brand safe environment Gameloft… Read More
CAFU, the region’s first on-demand fuel delivery service app has produced its first crowdsourced film by engaging with its customer base in an interesting way. CAFU shot and produced the film ‘Faded Voice’ which is a humorous take on what happens when someone loses their… Read More
EY has appointed Bishr Ibrahim Baker as Markets Leader across the Middle East & North Africa (MENA) region, effective July 2019. Mr Baker will oversee the MENA growth strategy with a focus on digital transformation and innovation across services lines, regional geographies and the key… Read More
Abu Dhabi National Insurance Company (ADNIC) has launched its ‘verified’ WhatsApp Business service. Financial institutions are among the first to have included WhatsApp in the platforms they use to connect with their consumers – an example seen when Emirates NBD took to WhatsApp in September… Read More
Middle East companies are being challenged to rethink not just the individual experiences they provide customers, but their entire approach to customer engagement. Salesforce’s third edition of State of the Connected Customer report shows that corporate values have become more relevant than ever and factor… Read More
STC launched the new identity of its SAWA prepaid service with a refreshed look and feel by producing a hero video that features various themes depicting the energy of the Saudi youth. Under the hashtag #جيل_سوا_أقوى (SAWA’s Generation is Stronger), STC launched a live campaign… Read More
People around the world will spend an average of 800 hours using the mobile internet this year – that’s equivalent to 33 days without sleep or pause, according to Zenith’s Media Consumption Forecasts. By 2021, the total will rise to 930 hours, or 39 full… Read More
Following the launch of Amazon.ae on May 1, Amazon has now brought Amazon Prime in the United Arab Emirates (UAE). Prime is Amazon’s premium membership program that has over 100 million paid members in 17 countries, offering a combination of shopping and entertainment benefits tailored… Read More
