The addictive nature of smartphones is becoming prevalent over the years. The Middle East being no exception. A recent YouGov survey reveals nine in 10 respondents in the UAE own a smartphone currently, with 70 percent of those who do not own one planning to… Read More
Shipments of smartphones to the countries of the Gulf Cooperation Council (GCC) increased for the first time since Q1 2017. While the smartphone market’s growth to 4 million units in Q3 2018 represents a modest 1.1 percent increase quarter on quarter (QoQ), it is a… Read More
Spend on digital out of home advertising (DOOH), which includes video content and digital signs located in high traffic public locations such as high streets, airports, bus shelters, subways and malls — is expected to grow 10.1 percent each year between 2018 and 2021, accounting… Read More
Snap is expanding content from Middle Eastern brands on Snapchat. Strengthening its Discover page, over 30 series from more than 20 Middle East media brands will be launching on Snapchat. New partners include Dubai Media Inc., Gulf News, Sabq, ITP Media Group and Abu Dhabi… Read More
Majid Al Futtaim has acquired Beam Portal, the owner of UAE mobile wallet app, Beam. The acquisition grants Majid Al Futtaim ownership of Beam’s IP rights, branding, and e-wallet services across the region. The move is seen as another step in the company’s digital transformation… Read More
In a bid to further business opportunities within the virtual reality (VR) ecosystem across the Middle East and Africa (MEA) region, Burj Khalifa, HTC Vive and Dubai Future Accelerators, an initiative of Dubai Future Foundation, are teaming up to open a global VR challenge. As… Read More
Facebook has appointed Ramez T. Shehadi as its new Managing Director in the Middle East and North Africa (MENA). In his new position, Mr Shehadi will lead the commercial growth and impact of Facebook and its expanding portfolio of apps, services and businesses across the… Read More
If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More
Marking its 15th anniversary, Etihad Airways has launched a brand platform ‘Choose Well’, giving more choice to consumers. Supported by a brand refresh, ‘Choose Well’ is now part of the airline’s visual identity, deployed across marketing collateral, sponsorships and events with the aim of creating… Read More
We live and work in a 24/7 connected world, with more people spending a growing portion of their day online. According to the 2018 Global Digital reports from Hootsuite and We are Social, an incredible 4 billion more people worldwide are using the internet –… Read More
