Surviving A Tough 2018

If conversations in industry get-togethers and closed-door meetings, including those in boardrooms, are anything to go by, 2018 will be among the toughest years for the Middle East & North Africa (MENA) ad land. It is expected that 2019 too will be no better. This… Read More

Criteo Acquires Manage

Criteo is adding Manage and its customer acquisition mobile app solution to its existing app business, strengthening its end-to-end advertising solution. This acquisition will enable addressing the entire consumer journey from awareness and consideration to conversion, the ad tech company said. Manage’s performance-based in-app advertising… Read More