Uber has announced the appointment of Pia El Hachem as the General Manager at Uber across the UAE, Jordan, and Lebanon. In her new role, Pia will be leading Uber’s strategy, operations, policy, and business development, while overseeing the company’s end-to-end business. Pia has been… Read More
As the final countdown starts for the FIFA World Cup Qatar 2022™, Hisense has partnered with Brazilian football legend Kaká to launch the “Perfect Match Tour” campaign in Dubai and Qatar, with a vision to engage and excite global football fans and to build Hisense’s… Read More
In collaboration with the Abu Dhabi Department of Economic Development – Abu Dhabi (ADDED), Khalifa Fund for Enterprise Development, and ebay, the Abu Dhabi Chamber of Commerce and Industry (ADCCI) held an awareness seminar titled “Grow your Business Globally with ebay” to support entrepreneurs and… Read More
Lay’s® — one of the marquee brands from PepsiCo — has unveiled an action-packed football film that captures the passion and magic of Saudi football. Brought to life by some of the Kingdom’s most gifted and celebrated stars, the adrenaline-pumping film marks an exciting first… Read More
McDonald’s is taking its role as an Official Sponsor of the FIFA World Cup™ with the launch of its limited-edition “All Fans Menu” in the UAE, featuring five special new menu items to celebrate the nation’s love for football with tasty new additions. Each dish… Read More
almatar, a Saudi-based online travel agency, has partnered with Snap to engage with and reward football fans during the FIFA World Cup 2022. almatar will leverage Snap’s AR technology to engage with fans through a number of AR lenses. Aiming to support the Kingdom of… Read More
CNN Business Arabic, set to be the most comprehensive source of business, finance and economic news in Arabic in the world, displayed its specialized business news platform at the Global Media Congress in Abu Dhabi, held between 15-17 November 2022. Set to launch by the… Read More
Last year dentsu international became one of the first companies in the world to have its Net Zero target validated by the globally recognised Sciences Based Targets initiative against the Net-Zero Standard, as they transition to a low carbon future and seek to reduce the… Read More
At COP27, PepsiCo signed a strategic partnership with the Arab Youth Centre with the aim to develop regional initiatives that empower the youth and nurture future changemakers. As a first initiative, PepsiCo and the Arab Youth Center announced the launch of the ‘Arab Youth Hackathon… Read More
Four regional Augmented Reality (AR) developers – Mohamad El Asmar from Oman, Maha Aldosary and friends Ibrahim Boona and Fahad Mutlaq from Saudi Arabia have been selected by Snap Inc. and commissioned to create AR lenses for football fans, promising a highly engaging and immersive… Read More
