I don’t need to tell you how all of our lives have changed this year. And yet, I ask myself why some brands haven’t been able to adapt. The best marketers have a deep understanding of their audience – you can see this reflected in… Read More
Hospitality group, Accor has begun the process of reopening some of its hotels that temporarily closed in response to the global pandemic. With restrictions now easing across many destinations, and the number of reopened hotels in the Accor network projected to climb steadily over the… Read More
Inspiring people to dream of destinations to visit and Travel Tomorrow, when it is safe to do so, is the message behind a newly launched CNN campaign which was devised for the United Nations World Tourism Organization (UNWTO). The 60 second film, which runs on… Read More
BPG Kuwait has brought together some best practices that organizations should follow as companies slowly get back to business after the COVID-19 lockdown. The precautions also includes recommendations by the World Health Organization to manage the pandemic and prevent its spread. “Getting your business back… Read More
The COVID-19 pandemic forced some dine-in restaurants to close it’s doors temporarily while others have completely shut operations. With empty dining rooms, restaurants are depending on pickup and delivery orders more than ever. Even though, at an overall sector level, people are less likely to… Read More
We become human when disaster knocks to our doors and demands attention. What happens when we close the door and we feel safe again? And what can this mean to the work-force once they return to full action? As Italian who has been living abroad… Read More
Keeping in mind the Holy Month of Ramadan and how the month calls for food companies to abstain from showing food in their ads to avoid temptation during fasting, McDonald’s Saudi Arabia with its advertising agency Leo Burnett Riyadh created a novel new way to… Read More
The COVID-19 pandemic has caused shockwaves across the globe with major economies falling into a recession like no other in recent history. As the advertising industry considers how to proceed, WARC has released a report ‘The WARC Guide to Marketing in the COVID-19 Recession’. This… Read More
Volkswagen Middle East and The Walt Disney Company Middle East have announced a 2020 collaboration in celebration of Pixar Fest –the 25 Year Anniversary of Pixar. This follows their 2019 joint campaign. As the two brands focus on bringing a touch of magic to families… Read More
In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This project is the first of its kind… Read More
