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Marketing

Etihad Completes Acquisition Of Stake In Alitalia Airlines

Etihad Completes Acquisition Of Stake In Alitalia Airlines

8 years ago by AM News DeskMarketing

Etihad Airways completed the acquisition of 49 per cent equity stake in Alitalia, an Italian carrier. Both the airlines completed the formalities related to the transfer of air transport operations from Alitalia CAI to the new Alitalia SAI. Etihad Airways subscribed and paid for the… Read More

PepsiCo Sets Up New Manufacturing Unit In KSA

PepsiCo Sets Up New Manufacturing Unit In KSA

8 years ago by Sana MahmudMarketing

Doing business with the Kingdom of Saudi Arabia for the last 60 years, PepsiCo has yet again strengthened its ties with the Middle East country by opening up a new manufacturing facility in the region. The inauguration was done at the hands of Indra Nooyi,… Read More

WFA Takes Its Global Marketer Week To Morocco In 2015

WFA Takes Its Global Marketer Week To Morocco In 2015

8 years ago by Sana MahmudMarketing

The World Federation of Advertisers (WFA) is taking its annual affair, Global Marketer Week (GMW), to Morocco in its forthcoming edition, reiterating the importance of the North Africa region for global marketers. In partnership with the Association of Advertisers in Morocco (GAM), WFA has lined up some high-profiled… Read More

National Bonds Makes The du Connection For Brand Mktg

National Bonds Makes The du Connection For Brand Mktg

8 years ago by Sana MahmudMarketing

National Bonds Corporation, the Sharia’a-compliant savings and investments company in the UAE has partnered with du, the official WiFi provider of Dubai Smart City, to utilise the landing page of it complimentary Premium WiFi that will be provided in Dubai International Financial Centre and the Global… Read More

Luxury Brands Celebrate National Day With Patriotic Editions

Luxury Brands Celebrate National Day With Patriotic Editions

8 years ago by Sana MahmudMarketing

International and local luxury brands in the Middle East celebrated the UAE National Day festivities by launching limited editions of their brands featuring the four colored flag in one way or the other. The customized products either carried the National flag or merged with the… Read More

Getting Sportswear To Play The Street Tunes At Sole Dxb 2014

Getting Sportswear To Play The Street Tunes At Sole Dxb 2014

8 years ago by Sana MahmudMarketing

When one speaks of the street culture in Middle East countries such as Dubai, Qatar, Oman or Abu Dhabi, the immediate image is of young men racing in bugattis on desert roads. The cliché may have been true a while ago but street fashion and… Read More

Happy Ending’s Digital Campaign Experiments With Dating App Tinder

Happy Ending’s Digital Campaign Experiments With Dating App Tinder

8 years ago by Sana MahmudMarketing

Saif Ali Khan and Ileana D’Cruz starrer Hindi feature film, ‘Happy Ending’, has taken digital promotions beyond the traditional Facebook and Twitter and brought dating app Tinder in the mix. Three days before the release of the film, an announcement was made that the two… Read More

End of An Era: Nokia Makes Way For Microsoft Lumia

End of An Era: Nokia Makes Way For Microsoft Lumia

8 years ago by Sana MahmudMarketing

It was indeed the end of an era as Microsoft took over Nokia mobile brand. Microsoft closed a $7.2 billion deal and acquired Nokia Mobile Devices and Service Business. The acquisition led to the shutdown of Nokia brand which was once the first ever mobile… Read More

Consumer Confidence On A High In UAE, KSA, Egypt: Nielsen

Consumer Confidence On A High In UAE, KSA, Egypt: Nielsen

8 years ago by AM News DeskMarketing

Consumer confidence in the Middle East & Africa region revved up in the third quarter of 2014, increasing in all five countries measured by Nielsen’s Global Survey of Consumer Confidence and Spending Intentions. With an INDEX score of 112, the United Arab Emirates had the… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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