Nielsen has launched a new initiative for the broadcast radio industry in the UAE. With the methodology and quality controls being subject to independent verification by PwC, Nielsen will work alongside industry stakeholders to deliver Radio Audience Measurement (RAM), to help redefine the way the… Read More
Twitter’s Co-Founder and CEO Jack Dorsey’s Eid wishes on Twitter garnered high levels of engagement with his tweet becoming the 6th most Retweeted Tweet of all time. The tweet, that was tweeted in Arabic included the #EidAlAdha hashtag in Arabic, which unlocked a special emoji… Read More
Now passengers at the Dubai International (DXB) Airport can enjoy free movies and TV shows before their flights, following a partnership between Dubai Airports and regional content provider Icflix. The initiative combines DXB’s free Wi-Fi experience, ‘WOW-Fi’, with Icflix’s video-on-demand service, allowing passengers to stream… Read More
Augustus, a ‘New Media’ company and publisher of Lovin Dubai, has announced its expansion into the Saudi Arabia market with the launch of Lovin Saudi. Augustus, based in Dubai, is the area developer franchisee for the Lovin Group in the Middle East and North Africa… Read More
Al-Monitor, a media organization covering the Middle East and founded in 2012, has relaunched with a brand new site, expanding its coverage scope and announcing several new initiatives including audio programming and content for new platforms. Al-Monitor covers the Middle East via its multilingual platform… Read More
CNN and Snapchat are now bringing breaking news to its users. CNN, Snapchat Discover’s launch partner, unveiled ‘The Update’ – a brand new daily Snapchat Show that provides a rundown of the biggest news from CNN reporters and bureaus around the world. Tapping into the… Read More
After revamping how News Feeds and other icons are displayed on the LinkedIn homepage, the professional network has now introduced videos feature on its mobile app. Mostly users do not use LinkedIn daily as much as they do Facebook or Twitter, considering the latter two… Read More
With the recent news of the FTC cracking down on celebrities who promote unlabeled sponsored content, the rise for regulation in the social media advertising market is becoming more prevalent. Holding talent accountable for what they post will make it tougher for brands to control… Read More
Ahmad Itani, COO of UAE based Cicero & Bernay Public Relations (PR) has been recognised in PR News’ global ranking of the ‘Top 50 Game Changers of PR for 2017’. C&B is the only PR agency from the MENA region to appear on the list… Read More
Communications firm Grayling has taken on board Arian Hashemi as its new Creative Director and Khalid AlAtrash as Client Service Director for its Middle East creative arm, GCreative. “Arian’s innovative and strategic experience in executing award winning projects, branding and production, coupled with Khalid’s expertise… Read More
