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Huawei Calls For Network Evolution At COP27 To Enable Green Development

3 years ago by Zeba MahmudAdvertising

A Huawei executive said on Thursday that information and communications technologies, or ICT, will enable the digitalization of industry, spark innovation and make other industries green. The remarks were made at a session organized by the Global Innovation Hub (UGIH) of the United Nations Framework… Read More

TikTok Drives Advocacy Around Climate Change

3 years ago by Sana MahmudDigital

TikTok has emerged as a destination for conversations focused on the most urgent environment and sustainability issues, with an active and engaged community of creators committed to raising awareness, inspiring action, and restoring the planet. TikTok is thrilled to see the creativity and impact being… Read More

Visa’s Class Of 2022 Gets A Graduation Ceremony They Didn’t Ask For

3 years ago by Sana MahmudAdvertising

World leader in digital payments honors influencers and consumers who have learnt about cybersecurity the hard way – after getting scammed.   It’s FIFA World CupTM season, and Visa, world leader in digital payments, has released a new addition to the Visa Stay Secure campaign.… Read More

Darius LaBelle Joins BPG As Chief Client Officer, Ramy El Sakka Is Chief Creative Officer

Darius LaBelle Joins BPG As Chief Client Officer, Ramy El Sakka Is Chief Creative Officer

3 years ago by Sana MahmudAdvertising

BPG (part of the WPP Network), an ‘integrated by design’ agency in the MENA region – BPG has announced senior-level appointments to drive the agency’s renewed focus on customer experience, in addition to hires across PR, media, UX, content and creative. Research by Gartner has… Read More

INFINITI Campaign Rolls In With An Animated Take On The Modern Arab Family

3 years ago by Sana MahmudAdvertising

INFINITI marks the Middle East launch of the QX60 through an uncommon and captivating contemporary campaign with family at its heart. As a human-centric brand, the creative approach was inspired by a human insight… “If you’re a parent with young children, how familiar are you… Read More

Global Talent Inequalities Hinder Progress In Achieving Key Sustainable Development Goals

3 years ago by Zeba MahmudMedia

Switzerland, Singapore and Denmark are the most talent competitive countries, according to the Global Talent Competitiveness Index (GTCI) 2022. Switzerland and Singapore firmly retain their leading position while Denmark makes it into the top 3. United States ranks 4th, and many European economies continue to… Read More

TikTok’s Project Unicorn Creates Opportunities For Startups In Digital Industries In MENA

TikTok’s Project Unicorn Creates Opportunities For Startups In Digital Industries In MENA

3 years ago by Sana MahmudAM Tech

TikTok’s Project Unicorn initiative to connect start-ups in MENA with venture capitalists from around the world has gained significant momentum across the entrepreneurship ecosystem, enabling regional startups to harness the power of the platform to help their businesses grow faster. TikTok’s Project Unicorn is designed… Read More

Istanbul-Based Illustrator Princess Hıdır Named Young Guns 20 Winner

3 years ago by Sana MahmudAdvertising

Princess Hıdır, an illustrator based in Istanbul, is among the 31 winners from 10 countries in The One Club for Creativity’s prestigious Young Guns 20 competition, celebrating international creative professionals age 30 or younger. She is the only winner this year from MENA. Young Guns… Read More

Talkwalker & Khoros Release Report On Social Media Trends 2023

3 years ago by Sana MahmudAM Tech

Talkwalker, a consumer intelligence and deep listening company, and Khoros, a digital-first customer engagement software and services, released their annual Social Media Trends 2023 Report. The report follows the announcement of the companies’ strategic partnership to seamlessly deliver deep listening and social media management through… Read More

TBWA\RAAD Named The Most Innovative Company In Advertising By Fast Company Middle East

3 years ago by Sana MahmudAdvertising

TBWA\RAAD has been named to Fast Company Middle East’s prestigious annual list of the Most Innovative Companies in the Middle East for 2022, ranking number one in the Advertising sector. The list honors groundbreaking businesses that are making profound impact on both industry and culture,… Read More

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The Arabian Marketer is a news media publication focussed on reporting on developments in the media, marketing and advertising industry in the Middle East and North Africa region. Based in UAE, AM looks to focus on news developments through its flagship website www.thearabianmarketer.com and monthly print magazine The Arabian Marketer.

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