Media tattlers and the know-it-all Madmen talk about fluid consumer expectations, but have they rolled up their sleeves and begun walking the talk yet? Why are media agencies solely accused for not taking this model into action? Rewinding a few years back to the haunting… Read More
At Yas Marina Circuit we have done things differently – we built our Formula One Etihad Airways Abu Dhabi Grand Prix as though it were a brand, not an event. We looked to build a community around it and provide not just a differentiated proposition… Read More
The MENA region is the proud parent of a big family. But it’s a quite a diverse one with children at different stages of development and maturity. The odd thing is that sometimes the younger the kid, the less constraints it faces leading to… Read More
Ramadan could not have ended on a better note for Muslims than Mecca inspiring the world about all things beautiful about Islam. For me it gives me the opportunity to write about Islam and Snapchat’s #mecca_live. No matter how it is worded, the honest truth is that… Read More
Ever since I started reading on the first reports that trickled in on #Mecca_Live, I just had to write about it for two reasons. It feels wonderful as a Muslim to read people speaking about Islam in the way they did, as a religion I… Read More
The rule of thumb for marketing for any brand in the Middle East used to be: Ramadan, Ramadan, Ramadan. Why? During the Holy Month people work less, shop more and definitely watch a lot more television. Brands tap into this dramatic lifestyle change by getting… Read More
n the book, Finding Oz, Evan Schwartz tells the story about how prior to becoming an impresario of children’s adventure tales that began with The Wizard of Oz, L. Frank Baum – the J. K. Rowling of his age – failed. He failed at a… Read More
We, an uncertain generation, live in uncertain times, with uncertain media. Everything is changing. Timeless rules don’t apply anymore. Time to embrace the new. Creatives rejoice! A creative voice takes on unique character when it rises from the deep and intricate well of culture and… Read More
In the third annual consumer-centric report, J. Walter Thompson Intelligence MENA highlights the changes that will have direct impact on the consumption model in the Arab world in 2015. A significant takeout from the trend report is that ‘betterment’ is the key driver. As Mennah… Read More
Creativity in the Middle East and African markets is booming. In the past few years we’ve seen many talented creatives and successful agencies flock to the region and the market is bursting with creative and digital opportunities. As a digital production company working with agencies… Read More
