American Express, Discover, Mastercard and Visa, each of them stated beginning of technical preparations for global expansion of the Click to Pay online checkout based on the EMV® Secure Remote Commerce industry standard in additional geographies including Australia, Brazil, Canada, Hong Kong, Ireland, Kuwait, Malaysia, Mexico, New Zealand, Qatar, Saudi Arabia, Singapore, United Arab Emirates and the United Kingdom, with others to follow.
Click to Pay aims to make the online checkout simple and secure for consumers across web and mobile sites, mobile apps and connected devices by replacing time consuming key entry of personal account numbers and information at checkout. The advanced digital checkout solution mirrors the consistent, interoperable checkout experience in physical stores with one terminal to accept all card payments. Consistent with the goal of interoperability, the vision for the future is that Click to Pay will provide consumers a streamlined experience across any digital checkout environment or network.
For merchants, this checkout solution can help reduce friction during the process of purchasing goods and services, making donations or when manual card entry has historically been needed for online checkout. Merchants can now get access to a single virtual terminal for multiple card brands, meaning a simpler and smoother overall digital checkout experience for consumers.
“Right now, more than ever, demand for fresh food and grocery delivery is at an all-time high, with many new customers trying FreshDirect for the first time. For these new customers, as well as for our loyal following, Click to Pay offers confidence that their transactions will be simple, efficient and secure,” noted Tammy Berentson, chief marketing officer, FreshDirect.
To grow acceptance beyond existing merchants, each network is beginning work with its payments service providers, gateways and acquirers across the ecosystem to prepare for a streamlined online checkout that supports all participating networks.
In the U.S., partners including ACI Worldwide, Aurus, Blackbaud, BlueSnap, Braintree (a PayPal Service), Cybersource, Global Payments, Mastercard Payment Gateway Services and Square are providing their merchants with the option to enable Click to Pay. Additional support for the expansion of Click to Pay comes from international partners including Checkout.com, Noon Payments, SafeCharge and Windcave, amongst others, as the networks roll it out in new geographies.
