Colgate Takes To Social To #TurnOffTheTap

As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation.

To take part in the campaign and raise awareness about water conservation, users had to upload an upside down picture on their social media platforms, Instagram or Facebook, together with the hashtag #TurnOfftheTap to signify their pledge to conserve water every time they brush their teeth.

The campaign is being supported by social media influencers from across the region to encourage their followers to turn off the tap and save water.

“As a community, we must come together to raise awareness about one of the most important resources in the world – especially in an arid desert environment such as ours. As the use of social media increases day by day, we are encouraging people to use their own social media platforms for a good cause and inspire others to take a simple pledge of turning off the tap to save water,” said Marios Tirkides, Marketing Director at Colgate-Palmolive.

The campaign is supported by Olympic champion swimmer Michael Phelps who has helped to shine an international spotlight on the importance of saving water. The campaign’s ultimate global goal is to reach and educate 100 million adults and 10 million children around the world about the importance of turning off the tap while brushing their teeth.

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