The health & hygiene industry experienced a lift in overall emotional connection with consumers this year, rising three ranks from #11 to #8 out of 15 industries. Additionally, this is the industry in which consumers are most likely to pay 20 percent more for, as… Read More
As part of its global ‘Save Water’ campaign, Colgate-Palmolive Company has kicked off a social media awareness campaign in the Gulf region. The objective of #TurnOffTheTap is to raise awareness about the importance of water conservation. To take part in the campaign and raise awareness… Read More
RB’s family protection brand Dettol has topped the list of personal care brands in the UAE according to an inaugural global brand health rankings released by YouGov BrandIndex. Consumer data from YouGov’s daily brand tracker over the past 12 months has found that Dettol is… Read More
