Global water treatment company Culligan Middle East has appointed JWI Advertising to handle its content marketing strategy. The British-born agency will craft Culligan’s content approach and curation across web and social media, to help build brand awareness and generate sales leads in the Middle East.
“We’re excited to be working with Culligan Middle East on its content marketing strategy. Following a product workshop with the Culligan team in Dubai, we are true advocates of the company’s sustainable solutions, meaning we are in a great place to position Culligan in the market and really drive the brand forward. Our ambition is to work closely with the sales team to support their tried and tested approach and facilitate lead generation,” commented Charli Ball, Managing Director, JWI Advertising.
The approach will focus on educating consumers and businesses about the benefits of filtered tap water. As the UAE continues its drive towards an eco-friendly future, this message is expected to gain traction among many.
“This year has been particularly exciting for the company. We’ve welcomed new strategists, creatives and content mangers to the team to strengthen our offer in the Middle East and UK. Of course, we’re always proud of new client wins, but we’re equally proud of the day-to-day relationships we have with our longstanding clients and the results we deliver for them every day,” Mr Ball added.
Established in 1993, Culligan provides residential, office, commercial and industrial water treatment, with more than 800 Culligan dealers operating in more than 90 countries. From drinking water and water softening for laundry in homes to water recycling and processed water in industry, Culligan supplies consumers and businesses across the world with quality water solutions tailored to their exact needs. Last year, the company acquired the Zip Water brand.
