Global water treatment company Culligan Middle East has appointed JWI Advertising to handle its content marketing strategy. The British-born agency will craft Culligan’s content approach and curation across web and social media, to help build brand awareness and generate sales leads in the Middle East.… Read More
It is no secret that customized content is a vital ingredient in the recipe of a business’ success. The rapid progression of social media and online marketing tools has become a detrimental contributor to the marketing mix. With the overwhelming amount of information available at… Read More
Content marketing has come quite far for a relatively new communication tool. To give some perspective here, if you do a quick Google search you’ll find over 300 million results for content marketing and over 62 million results for the definition of content marketing alone.… Read More
Instagram is fast finding its feet in the Middle East and North Africa (MENA) region. Around four in five social media users in the Arab world access Instagram on daily basis. In 2015, Saudi Arabia alone had reported more than five million Instagram users, making it an important platform for… Read More
Getting content right is among the top priorities in a marketer’s agenda. In the year ahead, this will hold even more significance in the Middle East and North Africa region. As attracting, and retaining, consumers becomes more challenging, marketers have been switching budgets from the… Read More
