With the onset of ad-blocking, many online publishers have sought to introduce paywalls in an attempt to counter the prospect of sliding ad revenues. Global Web Index assesses exactly who is willing to pay for news or magazine content online.
In the Middle East & Africa (MEA) region, around 10 percent online users are paying for news services or online magazine subscriptions each month. Interestingly, and unlike with other forms of media, all age groups are more likely to be consuming online press rather than print press, which makes the younger skew for paying for this type of content all the more striking.
