As voice-controlled assistants speakers such as the Amazon Echo or Google Home become popular Global Web Index takes a look at the potential for smart speaker shopping through online grocers.
It’s almost six in 10 online grocery shoppers who say they currently use one of these smart devices or are planning a purchase in the next six months, putting this group 19 percent ahead of the global average for interest in these devices.
Importantly, this trend holds across the world regions, with engagement peaking in the Middle East & Africa (MEA).
There is a visible opportunity then for companies from the two industries – grocery and voice-based tech – to capitalize on the enthusiasm of these consumers, partnering on customized ‘skills’ or applications that are available on these devices.
