Data Point: Mobile Is Go-To Device For Millennial Entertainment

To consume video or audio based content online, millennials are primarily choosing a mobile over PCs/laptops. This lead is greatest for watching video clips (e.g. through social media apps or YouTube), where the convenience of mobiles is trumping larger-screened devices (despite the latter providing a better viewing experience).

Almost nine in 10 millennials say that entertainment is an important reason for using the internet, and the availability of this content visibly guides behavior throughout the purchase journey – influencing where and when this consumer segment is most engaged.

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