Data Point: Young MEA Onliners Spend Over 3 Hours On Social

The social media users by the youngest digital consumers (16-24s), essentially the smartphone-centric age group, is the most engaged with social.

The Middle East & Africa region is seeing higher consumption patterns in this factor, in comparison to some of the western markets with the young adults spending more than three hours daily on these services.

The young consumers are spending the longest time online via mobile each day – where social media is most accessible, anytime and anywhere.

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