At the Cannes Lions International Festival of Creativity, the Radio Lions category received a total of 155 shortlists. From the Middle East & North Africa (MENA) region, seven entries have made it the shortlist.
While DDB Dubai received three shortlists for its campaign with entries titled ‘Date Night’, ‘Sunday Stroll’ and ‘Barking Puppy’ for Henkel, Impact BBDO Dubai received a single shortlist for ‘Sweet Dreams’ for Johnson & Johnson Middle East.
Memac Ogilvy Dubai was shortlisted for ‘Andalusia’ for Volkswagen, as was TBWA\RAAD Dubai for ‘Janet’ for Standard Chartered and J. Walter Thompson Dubai for ‘Terms & Conditions’ for HSBC.
The jury was chaired by Tom Eymundson, CEO at Pirate Group Inc. Kalpesh Patankar, Executive Creative Director at Y&R Dubai is one of the jury members in this category.
The complete list of shortlists is below:
| Title | Advertiser | Entrant Company | Country | Agency |
|---|---|---|---|---|
| Sweet Dreams | Johnson & Johnson Middle East | Impact BBDO Dubai | UAE | Impact BBDO Dubai |
| Andalusia | Volkswagen | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| Janet | Standard Chartered | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| Terms & Conditions | HSBC | J. Walter Thompson Dubai | UAE | J. Walter Thompson Dubai |
| Date Night | Henkel | DDB Dubai | UAE | DDB Dubai |
| Sunday Stroll | Henkel | DDB Dubai | UAE | DDB Dubai |
| Barking Puppy | Henkel | DDB Dubai | UAE | DDB Dubai |
