A total of seven entries from the Middle East & North Africa (MENA) region have made it to the Direct Lions shortlist at the ongoing Cannes Lions International Festival of Creativity. Lebanon has three entries coming from Beirut offices of J. Walter Thompson and Leo Burnett.
Turkey too has two entries in the shortlist from Grey and TBWA\RAAD. TBWA\ has another shortlist from the Dubai office and Y&R Dubai also has made it to shortlist.
The complete details of shortlisted entries are:
| Title | Advertiser | Entrant Company | Country | Agency |
|---|---|---|---|---|
| The Good Note | Bou Khalil Supermarché | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
| Legally Bride | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| Legally Bride | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| Amnesty Tear Gas Scented Candles | Amnesty International | 4129Grey Istanbul | Turkey | 4129grey Istanbul |
| Gay Turtle | Amnesty International Turkey | TBWA\Istanbul | Turkey | TBWA\Istanbul |
| Unfolding Great Consequences | Global Export | Y&R Dubai | UAE | Y&R Dubai |
| One-Drop Bottle | Henkel | TBWA\Raad Dubai | UAE | TBWA\Raad Dubai |
While there were no jurors from the region in the category, Leo Burnett’s Global Chief Creative Officer, Mark Tutssel is the Jury President for the category.
