Out of the 306 shortlists in the Promo & Activation Lions category at the Cannes Lions International Festival of Creativity, the Middle East & North Africa (MENA) region has nabbed six shortlists.
TBWA\RAAD received three shortlists for its campaign ‘One-Drop Bottle’ for Henkel. Memac Ogilvy Dubai and FP7/DXB Dubai received a shortlist for their joint campaign ‘Finding Light In The Dark’ for Coco-Cola Middle East.
Y&R Dubai and Leo Burnett Dubai also managed a shortlist each for ‘The World Expiration Date’ for Global Export and ‘Samsung Safety Screen’ for Samsung respectively.
The jury for the category was led by Rob Reilly, Global Creative Chairman at McCann WorldGroup. Paul Shearer, Chief Creative Officer at Memac Ogilvy & Mather was among the jurors in this category.
The complete list of shortlists is below:
| Title | Advertiser | Entrant Company | Country | Agency |
|---|---|---|---|---|
| The World Expiration Date | Global Export | Y&R Dubai | UAE | Y&R Dubai |
| Finding Light In The Dark | Coca-Cola Middle East | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai / FP7/DXB Dubai |
| One-Drop Bottle | Henkel | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| One-Drop Bottle | Henkel | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| One-Drop Bottle | Henkel | TBWA\RAAD Dubai | UAE | TBWA\RAAD Dubai |
| Samsung Safety Screen | Samsung | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
