As the players, officials and millions of fans across the globe eagerly await the mega event, ICC and Dettol have joined forces to ensure world-class protection across the venues, with the power-brand announced as the T20 World Cup’s Official Hygiene Partner.
The ICC WC T20 will take place in UAE and in Oman between October 17th and November 14th and will see thousands of cricket fans return to live matches for the first time since the COVID pandemic.
This strategic alliance will see Dettol provide world class disinfection products like hand sanitizers, surface cleaners, wipes as well as cleaning protocols for the iconic stadiums across Dubai, Sharjah, Abu Dhabi & Muscat as well as the prestigious ICC Academy.
“Our brands are built on trust, scientific efficacy, and its our mission to protect and educate consumers around the world to help break the chain of infection. This is an ideal partnership for Dettol as we drive the highest standards in hygiene and bring back cricket fans and families back to the stadiums.” says Tahir Malik, Senior Vice President, Africa & Middle East, Reckitt.
“Cricket is more than just a sport in this part of the world and hygiene has never been more important, We are delighted to help play a crucial role in ensuring spectators can watch the world’s best players in action with the peace of mind that comes with the trusted protection of Dettol” Tauseef Faisal, Regional General Manager, Middle East, Reckitt
Known for its commitment to innovation and excellence for more than 80 years and keeping people safe in more than 124 countries, Dettol is part of the Reckitt Benckiser portfolio, which has a mission to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.
The scientific expertise of RB is second-to-none and the use of its products assures consumers around the world of safety. According to recent findings of a study published by the American Journal of Infection Control, the active ingredients in Dettol and Lysol are effective in breaking the chain of infection of COVID-19.