du has launched a slew of exclusive promotions for Ramadan, across its services. The telecom operator has also released a Ramadan ad, reiterating the message of giving, in sync with the spirit of the holy month.
The ad ‘Keep on Giving’ plays up the message of togetherness, and the role that individuals play in forming a community on the whole. Using different situations, between family, friends and strangers on the road among others, du’s ad highlights the message of goodwill, hope and compassion — all traits that Ramadan is observed for.
The minute long film reminds of the role that every individual must play in forming a better world
In the spirit of giving, du has also launched a slew of offers. Customers who pay their bills online via My Account, Quick pay or du app between May 15 and June 14 will have a chance to win their money back. The telco has put together special data offers, Internet Calling Packs and unlimited access to BOT IM and C’ME apps.
New and existing du Home customers will benefit from free movies on its video on demand Free View service during Ramadan.
“At du, we know that Ramadan is a truly special month during which families get together to encourage the spirit of giving and sharing. This is why we are seizing this month to make good on our promise of adding life to life in a transparent and simple way through launching exciting offers for customers across our service segments,” said Fahad Al Hassawi, Deputy CEO, Emirates Integrated Telecommunications Company.