The Dubai’s Roads and Transport Authority (RTA) is launching a test-run of digital advertising on taxi windows. The RTA is running the trial at the ongoing GITEX Technology Week at the Dubai World Trade Centre.
“The advertising would be displayed through an innovative electronic shading that does not cause inconvenience to riders and at the same time enables the public as well as road users to see the advertising content in full HD format,” the RTA said in a statement.
RTA stated this and other initiatives in a recent post on its Twitter account as well.
.@RTA_Dubai releases experimental ‘dynamic smart ads on taxis, smart metro faregates’ at the Gitex 2019 fair, which launches from October 6-10 at the #Dubai World Trade Centre.
— Dubai Media Office (@DXBMediaOffice) 5 October 2019
It was not mentioned when the digital advertising on windows would be rolled-out across the entire Dubai tax fleet, which consists of thousands of vehicles.