Dubai Cabs Experiment With Digital Ads On Windows

Posted on October 8, 2019 in Digital

The Dubai’s Roads and Transport Authority (RTA) is launching a test-run of digital advertising on taxi windows. The RTA is running the trial at the ongoing GITEX Technology Week at the Dubai World Trade Centre.

“The advertising would be displayed through an innovative electronic shading that does not cause inconvenience to riders and at the same time enables the public as well as road users to see the advertising content in full HD format,” the RTA said in a statement.

RTA stated this and other initiatives in a recent post on its Twitter account as well.

.@RTA_Dubai releases experimental ‘dynamic smart ads on taxis, smart metro faregates’ at the Gitex 2019 fair, which launches from October 6-10 at the #Dubai World Trade Centre.
https://t.co/JGXDijfHBq pic.twitter.com/vduA0hFSYU
— Dubai Media Office (@DXBMediaOffice) 5 October 2019

It was not mentioned when the digital advertising on windows would be rolled-out across the entire Dubai tax fleet, which consists of thousands of vehicles.

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Asma Wangde

With a strong academic and co-curricular background, Asma Wangde’s strength is in passionate execution of the task at hand with a sharp eye for detail and curiosity to know the world around. Her experience at the consultancy department of Grant Thornton Kuwait, where she worked for three years, enables her to focus on in-depth research and presenting news and developments in a simple manner. Having spent more than 20 years in Kuwait, she is well aware of the trends in the Arabian marketing and advertising world. This, along with her background in finance, allows her to bring an out-of-the-box perspective to The Arabian Marketer.

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