In the wake of an extensive pitch process, Etisalat Misr has appointed Starcom Egypt to handle its media mandate. The pitch focused on both planning and buying capabilities that were carried out over the duration of a year.
Apart from Starcom, four other agencies from the market were part of the pitch. The incumbent represented Etisalat Misr for over 11 years.
The Publicis Media agency will manage the full scope of media services across Egypt. The account duties span across all strategic planning, media buying and customer engagement. The development is effective immediately.
“We are looking forward to this journey with Starcom, who has profound expertise in integrated communication strategies and execution in a rapidly evolving media landscape,” commented Hossam Omar, Brand Management and Marketing Communications Expert at Etisalat Misr.
“We are extremely honored to have Etisalat as a part of the Starcom family in Egypt. Etisalat’s forward thinking and disruptive outlook on the industry makes it one of the most prestigious, dynamic and exciting pieces of business to work on,” added Sara Metwally, General Manager of Starcom Egypt.
Etisalat Misr, a subsidiary of Etisalat Group, is one of the first telecom operators in the world to launch 4G with presence in 16 countries across Middle East, Africa and Asia. Etisalat group entered the Egypt in May 2007.