What seems a first for the industry, global marketing communications agency Fifth Ring has taken its offering to new levels and has embarked on an entirely new project in the form of a new subsea office. This office will be a fully serviced facility operating directly from the seabed.
The new, state-of-the-art facility will form the basis of a new subsea village. The agency is already in plans of launching a lithographic printing facility (complete with pressurised ink waterproofing service), coffee shop, laundry and ironing service, corner shop with ROV access to and from each street within the village. There will also be a smoking ‘shelter’ which will be essentially an ‘inverted’ structure filled with oxygen.
After analysing the designs, the specialist subsea office is expected to be equipped with a substantial number of the UK’s highest capacity hydrostatic pressure vessels. The agency has also been working in parallel with deep ocean research professionals. It has alaso started training its staff and supplied insulated cooling jackets, worn 24/7 to simulate deep ocean temperatures. Once on board, staff will operate a five day on, five day off rota.
While having its offices in Middle East and other global markets, the new office will be accessed via a large platform, which will also double up as a giant billboard, displaying advertising visible from the air, to reach a highly targeted audience of transient offshore workers. Headlines however, must feature at least one word that contains the letter ‘H’.
“At the end of the day, we want to be able to relate to our client base. With many of our clients being in the subsea sector, this was the logical step forward,” commented Ian Ord, Director, Business Development, Fifth Ring.
