Leo Burnett MENA’s Creative Director Saadi Alkouatli will be speaking at the Association of Integrated Marketers (AIM) Conference to be held at Vancouver, BC on April 9, 2015.
The AIM conference will focus on how successful brands are using digitally generated insights to drive product and customer experience innovation. It will also give an opportunity to industry professional to learn how top advertisers and content creators use data to stay ahead of today’s rapidly changing customer behaviour.
“My career has been focused on integrating mediums to serve big ideas for marketers. And it’s a great platform to share my learnings with the association of integrated marketers. After all they are the other side of the coin of our industry and it’s always important to inspire marketers to see where big thinking is heading next,” commented Mr Alkouatli on his participation.
With today’s highly digital and data-driven world, marketers can test creative quickly in real-time environments. Campaign feedback that once took weeks or months to collect is now delivered almost instantaneously. The conference with the participation of some of the top creative directors including Mr Alkouatli will focus on how data and interconnectivity can affect the way brands communicate with customers and how customers respond to it.
“My session at the conference will focus on the importance of harnessing big data’s possibilities to drive relevancy to today’s consumers. Today’s world is not about shouting louder to target audiences. It’s about building meaningful experiences to gain traction. Big data is a crucial element in this equation,” shared Mr Alkouatli.
Mr Alkouatli’s experience encompasses strategic and creative leadership to a broad list of global clients. His work in all advertising mediums has garnered awards in Cannes, Clios, Lynx and NY Festivals for the respective agencies.
