This year, PR Lynx has received 103 entries from eight countries, almost double from the 56 entries in the category last year. FP7/DXB is leading the pack with seven entries. J. Walter Thompson has five entries that has made it to the shortlist and Memac Ogilvy has three.
The details of the shortlisted entries are:
ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
1 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
2 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
1 | Donner Sang Compter (Dsc) | Drive Dentsu Beirut | Lebanon | Drive Dentsu Beirut |
1 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
2 | Dubai Police | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
3 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
4 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
5 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
6 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
7 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
1 | MTV | IMPACT BBDO Beirut | Lebanon | IMPACT BBDO Beirut |
2 | MTV | IMPACT BBDO Beirut | Lebanon | IMPACT BBDO Beirut |
1 | Beta | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
2 | Touch | J. Walter Thompson Beirut | Lebanon | J. Walter Thompson Beirut |
3 | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
4 | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
5 | Vw – Volkswagen | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
1 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut / Leo Comm Beirut |
2 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut / Leo Comm Beirut |
1 | Coca-Cola | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai / Memac Ogilvy Pr |
2 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
3 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
1 | Nescafé | Publicis Middle East Dubai | UAE | Publicis Middle East / Leocomm Pr |
1 | Beirut Celebrations | République Beirut | Lebanon | République Beirut |
1 | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai / Memac Ogilvy Pr Dubai |
The Jury President for PR Lynx is Ann Maes, Managing Director, Ogilvy Public Relations, Belgium.
The other jury members are Brett Carrey, Senior Vice President, General Manager, Mitchell Communications Group; Cecile Missildine, Regional Director–EMEA, Text100; Dirk Popp, Chief Executive Officer, Ketchum Pleon; Joel Bearden Director, Consumer Brands, Edelman; Katarzyna Kaminska, Chief Operating Officer, Havas PR and Verene Gaillard, Member of the Board, Senior Consultant, cR Kommunikation.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.