Promo & Activation Lynx has received a total of 162 entries from 12 countries this year, an increase from the 155 entries received last year. Much as is seen in other categories, FP7/DXB and Leo Burnett are leading these categories’ shortlist as well with 11 and nine entries respectively in the case of Promo & Activation. J. Walter Thompson and Y&R follow with three shortlists each.
The details of the shortlisted entries are:
| ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
| 1 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| 2 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
| 1 | Qatar Football Association | Fitch London | UK | Fitch London |
| 1 | Coca-Cola | FP7/Cai Cairo | Egypt | FP7/Cai Cairo |
| 2 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 3 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 4 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 5 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 6 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 7 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 8 | Emirates Nbd | Fp7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 9 | Emirates Nbd | Fp7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 10 | Smartlife | Fp7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 11 | Emirates Nbd | Fp7/Dxb Dubai | UAE | FP7/Dxb Dubai |
| 1 | Pepsico International | IMPACT BBDO Cairo | Egypt | IMPACT BBDO Cairo |
| 1 | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
| 2 | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
| 3 | Arabian Contracting Services | J. Walter Thompson Riyadh | Saudi Arabia | J. Walter Thompson Riyadh |
| 1 | Samsung | Leo Burnett Amman | Jordan | Leo Burnett Amman / Vivaki Amman |
| 2 | Samsung | Leo Burnett Amman | Jordan | Leo Burnett Amman / Vivaki Amman |
| 3 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 4 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 5 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 6 | Johnnie Walkher | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 7 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 8 | Johnnie Walkher | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 9 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
| 1 | Kafa (Enough) Violence & Exploitation | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai / Geometry Global |
| 2 | Al Jazeera News Network | Memac Ogilvy Dubai | UAE | Memac Ogilvy Dubai |
| 1 | Fiat Chrysler Automobiles Middle East | Publicis Middle East Dubai | UAE | Publicis Middle East Dubai |
| 1 | Beirut Celebrations | République Beirut | Lebanon | République Beirut |
| 1 | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
| 2 | Ministry Of Environment & Education | Y&R Dubai | UAE | Y&R Dubai |
| 3 | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
The Jury President for this category is Joyce King Thomas, the Chairman, Chief Creative Officer of McCannXBC, a unit of McCann that leads all of MasterCard’s global marketing, from advertising to digital to events.
The other jury members include Grant Hunter, Regional Executive Creative Director, iris worldwide; Guan Hin Tay, Regional Executive Creative Director, Southeast Asia and Lux Global ECD, JWT; Marc Landsberg, CEO, SOCIALDEVIANT, The Netherlands, Rogier Vijverberg, Executive Creative Director/Founder, SuperHeros and Yutaro Kojima, Creative Strategist, Facebook.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the
Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.
