The Direct Lynx category has seen an increase in entries this year – from the 125 entries last year, this year, the category has 138 entries.
Leo Burnett leads the category with 11 entries and FP7/ DXB is next with seven entries.
The details for the shortlisted entries are:
ADVERTISER | ENTRANT COMPANY | COUNTRY | AGENCY | |
1 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
2 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
3 | Reprieve | BBDO Pakistan Lahore | Pakistan | BBDO Pakistan Lahore |
1 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
2 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
3 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
4 | Sony Mobile Communications | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
5 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
6 | Emirates Nbd | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
7 | Smartlife | FP7/Dxb Dubai | UAE | FP7/Dxb Dubai |
1 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
2 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
3 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
4 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
5 | Kafa | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
6 | Sakker El Dekkene (Stop The Shop) | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
7 | Johnnie Walker | Leo Burnett Beirut | Lebanon | Leo Burnett Beirut |
8 | Ooredoo Qatar | Leo Burnett Doha Doha | Qatar | Leo Burnett Doha |
9 | Ooredoo Qatar | Leo Burnett Doha Doha | Qatar | Leo Burnett Doha |
10 | National Geographic | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
11 | Max Fashions | Leo Burnett Dubai | UAE | Leo Burnett Dubai |
1 | March Ngo | M&C Saatchi MENA Beirut | Lebanon | M&C Saatchi Mena Beirut |
1 | Kafa | République Beirut | Lebanon | République Beirut |
1 | Infiniti | TBWARaad Dubai | UAE | TBWARaad Dubai |
1 | Global Export Co. | Y&R Dubai | UAE | Y&R Dubai |
2 | The Coca-Cola Company | Y&R Dubai | UAE | Y&R Dubai |
3 | Global Export Co. | Y&R Dubai | UAE | Y&R Dubai |
The Jury President for this Direct Lynx is Joyce King Thomas, the Chairman, Chief Creative Officer of McCannXBC, a unit of McCann that leads all of MasterCard’s global marketing, from advertising to digital to events.
The other jury members include Grant Hunter, Regional Executive Creative Director, iris worldwide; Guan Hin Tay, Regional Executive Creative Director, Southeast Asia and Lux Global ECD, JWT; Marc Landsberg, CEO, SOCIALDEVIANT, The Netherlands, Rogier Vijverberg, Executive Creative Director/Founder, SuperHeros and Yutaro Kojima, Creative Strategist, Facebook.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.