Leo Burnett Dominates Direct Lynx Shortlist; FP7/ DXB Follows

Lynx Direct

The Direct Lynx category has seen an increase in entries this year – from the 125 entries last year, this year, the category has 138 entries.

Leo Burnett leads the category with 11 entries and FP7/ DXB is next with seven entries.

The details for the shortlisted entries are:

ADVERTISERENTRANT COMPANYCOUNTRYAGENCY
1ReprieveBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
2ReprieveBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
3ReprieveBBDO Pakistan LahorePakistanBBDO Pakistan Lahore
1SmartlifeFP7/Dxb DubaiUAEFP7/Dxb Dubai
2Sony Mobile CommunicationsFP7/Dxb DubaiUAEFP7/Dxb Dubai
3Emirates NbdFP7/Dxb DubaiUAEFP7/Dxb Dubai
4Sony Mobile CommunicationsFP7/Dxb DubaiUAEFP7/Dxb Dubai
5Emirates NbdFP7/Dxb DubaiUAEFP7/Dxb Dubai
6Emirates NbdFP7/Dxb DubaiUAEFP7/Dxb Dubai
7SmartlifeFP7/Dxb DubaiUAEFP7/Dxb Dubai
1Sakker El Dekkene (Stop The Shop)Leo Burnett BeirutLebanonLeo Burnett Beirut
2Johnnie WalkerLeo Burnett BeirutLebanonLeo Burnett Beirut
3KafaLeo Burnett BeirutLebanonLeo Burnett Beirut
4KafaLeo Burnett BeirutLebanonLeo Burnett Beirut
5KafaLeo Burnett BeirutLebanonLeo Burnett Beirut
6Sakker El Dekkene (Stop The Shop)Leo Burnett BeirutLebanonLeo Burnett Beirut
7Johnnie WalkerLeo Burnett BeirutLebanonLeo Burnett Beirut
8Ooredoo QatarLeo Burnett Doha DohaQatarLeo Burnett Doha
9Ooredoo QatarLeo Burnett Doha DohaQatarLeo Burnett Doha
10National GeographicLeo Burnett DubaiUAELeo Burnett Dubai
11Max FashionsLeo Burnett DubaiUAELeo Burnett Dubai
1March NgoM&C Saatchi MENA BeirutLebanonM&C Saatchi Mena Beirut
1KafaRépublique BeirutLebanonRépublique Beirut
1InfinitiTBWARaad DubaiUAETBWARaad Dubai
1Global Export Co.Y&R DubaiUAEY&R Dubai
2The Coca-Cola CompanyY&R DubaiUAEY&R Dubai
3Global Export Co.Y&R DubaiUAEY&R Dubai

The Jury President for this Direct Lynx is Joyce King Thomas, the Chairman, Chief Creative Officer of McCannXBC, a unit of McCann that leads all of MasterCard’s global marketing, from advertising to digital to events.

The other jury members include Grant Hunter, Regional Executive Creative Director, iris worldwide; Guan Hin Tay, Regional Executive Creative Director, Southeast Asia and Lux Global ECD, JWT; Marc Landsberg, CEO, SOCIALDEVIANT, The Netherlands, Rogier Vijverberg, Executive Creative Director/Founder, SuperHeros and Yutaro Kojima, Creative Strategist, Facebook.

Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.

Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.

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