Gerety reveals a brand refresh and new website with its 2021 jury which includes some of the respected advertising and marketing leaders.
“As a jury member of the inaugural Gerety Awards myself, its mission to level up the voices of many incredible female creatives was something we were keen to highlight in the brand refresh. We have worked on the UX and visual elements of the new website, giving the jury members prominence. You’re basically hit with a wall of names, which challenges the status quo of many other awards schemes. The tone-of-voice is feminine but confident, elegant but edgy. It was important to retain some of the original branding, such as the strong purple palette, whilst updating elements such as the logo. The concept of light refraction and the brilliance of a perfectly cut diamond reflects the quality of the awards and the women who are part of it. The beauty that happens in the detail was important to the work,” said Louise Sloper, Here.We.Go Founder.
The 2021 Grand Jury member representing the UAE is Joumana Haddad, Brand Manager at Unilever.
With its mission of changing the narrative around female leadership by reinforcing the value in the female vision of advertising, the 2021 Gerety Awards will continue to define the standard to which advertising should be held and show clients the best way to target the consumers.
George Stockley, Here.We.Go Designer noted, “There are 58 facets on a brilliant cut diamond, which you may not always notice, but they are important. This attention to detail is also what makes Gerety so well cut… the ‘critical angle’ of 24.4 degrees has been carefully applied throughout the brand system, and the story of the diamond is always being told. Right down to the primary color inspired by the shade of a diamond polishing wheel.”
There are said to be a total of 10 executive judging sessions held around the world.
“The attention to detail has really blown us away. The brand refresh re-emphasizes the Gerety purpose and is a perfect showcase for the 2021 jury and beyond,” concluded Lucia Ongay, Gerety’s Co-Founder.
