The Integrated category this year sees a total of 54 entries from seven countries. Last year 49 entries were made in this category. Of these 10 entries have made it to the final shortlist.
Impact BBDO and Leo Burnett are leading the category with three entries each. FP7/DXB, J. Walter Thompson and Memac Ogilvy are the other agencies competing for Integrated Lynx.
|1||Mtv||Impact BBDO Beirut||Lebanon|
|2||Pepsico International||Impact BBDO Cairo||Egypt|
|3||Pepsico International||Impact BBDO Cairo||Egypt|
|1||Arabian Contracting Services (Al Arabia)||J. Walter Thompson Riyadh||Saudi Arabia|
|1||Johnnie Walker||Leo Burnett Beirut||Lebanon|
|2||Kafa||Leo Burnett Beirut||Lebanon|
|3||Sakker El Dekken (Stop The Shop)||Leo Burnett Beirut||Lebanon|
|1||Coca-Cola||Memac Ogilvy Dubai||UAE|
|2||Al Jazeera News Network||Memac Ogilvy Dubai||UAE|
David Lubars, Chief Creative Officer, BBDO Worldwide & Chairman BBDO North America, BBDO Worldwide is the Jury President for this category as well.
Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.
Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.