Leo Burnett, FP7/DXB, Memac Ogilvy Lead In Branded Content & Ent Lynx Shortlist

DL Branded Content

Launched in 2013, the Branded Content & Entertainment category has been designed to reward creativity in branded content and entertainment. This year sees a marked increase in the category with a total of 135 entries from nine countries, in comparison to the 70 entries received last year. 28 entries have made it to the shortlist in the category.

Leo Burnett, Memac Ogilvy and FP7/DXB are the strongest contenders in the category with seven for Leo Burnett and five entries each for Memac Ogilvy and FP7/Dxb in the shortlist.

ADVERTISER ENTRANT COMPANY COUNTRY AGENCY PRODUCTION COMPANY
1 Emirates NBD Fp7/Dxb Dubai UAE FP7/DXB Dubai Mint Mena Dubai
2 Emirates NBD Fp7/Dxb Dubai UAE FP7/DXB Dubai Mint / Film Pudding/ Serena Middle East
3 Smartlife Fp7/Dxb Dubai UAE FP7/DXB Dubai Mint Mena Dubai
4 Sony Mobile Communications Fp7/Dxb Dubai UAE FP7/DXB Dubai  
5 Smartlife Fp7/Dxb Dubai UAE FP7/DXB Dubai Mint Mena Dubai
5 Emirates NBD Fp7/Dxb Dubai UAE FP7/DXB Dubai / Liwa Advtg Dubai
1 Sirocco Geometry Global Dubai UAE Geometry Global / Memac Ogilvy
1 Pepsico International Impact BBDO  Dubai UAE Impact Proximity Dubai  
2 Pepsico International Impact BBDO Cairo Egypt Impact BBDO Cairo / Impact BBDO  Dubai Asap  Cairo
3 Pepsico International Impact BBDO Cairo Egypt Impact BBDO Cairo / Impact BBDO  Dubai Asap  Cairo
1 Touch J. Walter Thompson Beirut Lebanon J. Walter Thompson Beirut
1 Johnnie Walker Leo Burnett Beirut  Lebanon Leo Burnett Beirut  Stoked Beirut
2 Sakker El Dekken (Stop The Shop) Leo Burnett Beirut  Lebanon Leo Burnett Beirut   
3 Johnnie Walker Leo Burnett Beirut  Lebanon Leo Burnett Beirut  Stoked Beirut
4 Kafa Leo Burnett Beirut  Lebanon Leo Burnett Beirut   
5 Sakker El Dekken (Stop The Shop) Leo Burnett Beirut  Lebanon Leo Burnett Beirut   
6 Kafa Leo Burnett Beirut  Lebanon Leo Burnett Beirut   
7 Sakker El Dekken (Stop The Shop) Leo Burnett Beirut  Lebanon Leo Burnett Beirut 
1 Mobily Lowe Mena Dubai UAE Lowe Mena Dubai
1 Viva Bahrain Memac Ogilvy & Mather W.L.L.; Bahrain Manama Bahrain Memac Ogilvy & Mather W.L.L.; Bahrain Talking Pictures Manama
2 Coca-Cola Memac Ogilvy Dubai UAE Memac Ogilvy Dubai Blue Cactus Films Dubai
3 Coca-Cola Memac Ogilvy Dubai UAE Memac Ogilvy Dubai Made In Saudi Films Jeddah 
4 Coca-Cola Memac Ogilvy Dubai UAE Memac Ogilvy Dubai Made In Saudi Films Jeddah 
5 Coca-Cola Memac Ogilvy Dubai UAE Memac Ogilvy Dubai Made In Saudi Films Jeddah 
1 Nescafé Publicis Middle East Dubai UAE Publicis Middle East Dubai Filmmaster Mea  Dubai
2 Nescafé Publicis Middle East Dubai UAE Publicis Middle East Dubai Filmmaster Mea  Dubai
1 The Coca-Cola Company Y&R Dubai  UAE Y&R Dubai  Dejavu/ Mango Jam Studio/ Pixel Plus Media
2 The Coca-Cola Company Y&R Dubai  UAE Y&R Dubai  Dejavu/ Mango Jam Studio/ Pixel Plus Media

Mark Waugh, Global Managing Director & Chief Content Officer at Newcast, UK is the Jury President of the category this year. The other jurors are Eric Schoeffler, Chief Creative Director, DDB Group; John Godsey , Executive Creative Director, VML; Kerry Doyle, SVP, Global Content Director, The Story Lab; Prashant Kumar, President, Asia World Markets, IPG Mediabrands and Wain Choi, Global Executive Director, VP, Cheil Worldwide.

Now in its eighth year, the Dubai Lynx International Festival of Creativity is a meeting place for the Middle East and North Africa region’s (MENA) advertising and communications industry. Entry categories for the Dubai Lynx Awards are: Film, Film Craft, Print, Print & Poster Craft, Outdoor, Radio, Media, Direct, Promo & Activation, Interactive, Integrated, Design, Mobile, PR and Branded Content & Entertainment. This year has seen a record 2,473 entries from 21 countries.

Dubai Lynx is part of Lions Festivals, organisers of Cannes Lions, Lions Health, Lions Innovation, Spikes Asia, Eurobest and the Asian Marketing Effectiveness and Strategy Awards.

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