Jaguar Land Rover is adding ecommerce to its retail strategy and overall consumer experience. The British carmaker’s new website is said to be the first step of a technology roll-out plan that will enhance the car ownership experience through its digital platforms.
Known as the ‘Future Customer Experience’, Jaguar Land Rover’s vision allows the carmaker to keep pace with the use of mobile and digital impacting car owners. In partnership with all its GCC retailers, Jaguar Land Rover’s MENA regional office has introduced a digital platform that facilitates customers’ car-buying process through its websites.
“This digital experience is accessible through dedicated retailer websites for our Jaguar and Land Rover customers, which seamlessly guides them through the process of selecting a vehicle. The added value is that through the website the customer can go on a journey to select a vehicle from a live inventory, receive a finance quotation and finally book the vehicle. Alternatively, if they already know what they want, the ordering process is even simpler,” commented Bruce Robertson, Managing Director, Jaguar Land Rover MENA.
Chris Wilde, the sales director of Jaguar Land Rover MENA explained that customers increasingly expect to be able to interact in the digital world as much as the physical world.
He said, “We know how important digital technology has become to our customer base. Consumers are busier than ever these days and we are accommodating their dynamic lifestyles by bringing the showroom directly to them and providing a virtual sales booking experience. It comes down to Jaguar Land Rover staying ahead of the curve when it comes to consumer shopping trends and e-commerce technology.”
Additional functionality is in the pipeline to add convenience and transparency in the purchasing experience for Jaguar Land Rover vehicles in the GCC region. Customers will have access to a suite of enhanced services and features, allowing them to book approved pre-owned vehicles online, obtain estimates of trade-in vehicles, engage with retailers via live online chat and be able to take advantage of offers.
“Knowing our customer base as we do, we are confident that our new ecommerce platform is going to meet their needs. Jaguar Land Rover buyers tend to be early adopters of new technology who embrace change. We’re sure they are going to enjoy the convenience and functionality of our new digital sales experience as much as they enjoy owning and driving our products,” Mr Robertson added.
