Grey Group Middle East and North Africa (MENA), has won JTI’s account, to develop its brand management and communication in the GCC region, with focus on Saudi Arabia. With this win, Grey’s Beirut team has enlarged its portfolio in the tobacco industry, as it already holds the account of Nakhla Tobacco Company.
The team will oversee JTI’s brand management and communication.
Commenting on the partnership, Karim Nader, Grey Beirut’s Managing Director said, “We at Grey Beirut, are excited to work together with JTI on managing the prominent manufacturer’s business portfolio and developing winning creative and communication strategies for its various products and brands. The Grey Beirut team will be utilizing its vast range of resources, talents and expertise to take JTI’s brand management and creative campaigns to the next level, helping the company better connect with its customers and partners in Saudi Arabia and the GCC region”.
JTI is an international tobacco company with operations in more than 120 countries. It is the global owner of both Winston, and Camel. Headquartered in Geneva, Switzerland, JTI employs close to 40,000 people and was awarded Global Top Employer for four consecutive years. JTI is a member of the Japan Tobacco Group of Companies.