Kreata Global, a Dubai based digital agency with focus on smart communications has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to marketers across GCC through the company’s global partnerships and local publisher relationships.
The agency is promoting the its current business director – digital, Mohammed Shahid to Director – Media, Correct Media to lead the new division.
“The creation of Correct Media was spurred by the desire to build a truly smart and integrated agency that can cater to the fast-evolving client demands in the region. We aim to provide a larger, clearer view of the digital landscape with Correct Media, as our clients deserve nothing less than a specialized media planning and buying service,” said Deepan P. Eswar, Executive Director Kreata Global.
Digital advertising is on rapid growth curve in the region even during a period of marketing budget cuts and reallocations. This accelerated growth has also resulted in many ‘unknown territories’ for marketers with concerns over ad fraud, ad blockers, quality of inventory, viewability etc due to lack of a clear digital strategy.
Kreata Global’s client roster includes brands such as FrieslandCampina, Malabar Gold & Diamonds, Lulu Group, Clarins, Modanisa.com, Derigo, Bayara and Iffco Group brands. The key offerings of Correct Media will include planning and buying for brand campaigns, performance, programmatic and influencer media.
