For Leo Burnett MENA and FP7/MENA, 2015 has been a good year in terms of international recognition for the work done from the agencies. Following the likes of Big Won Rankings by Directory, the agencies have jointly made it to the 10th position in Contagious Pioneers 2016. These were the only two agencies from MENA that made to the top 10 of the list.
Ranking of the agencies from around the world was based on an analysis of the campaigns that featured on the Contagious I/O during 2015. Elaborating on this, Alex Jenkins, Contagious Editor said, “We analyzed the quantity of campaigns created by individual agencies featured on Contagious I/O during 2015, applying a weighted score to each campaign depending on whether it was featured as a regular article, an Editor’s Pick or an Insight & Strategy interview (the latter being the highest-scoring). We then applied a further weighting for consistency based on the ratio of campaigns created to number of clients. So, for example, an agency received a higher-weighted overall score for creating a number of campaigns for a range of clients compared to an agency creating the same number of campaigns for a single client.”
“Our aim for the Contagious Pioneers rankings is to highlight those agencies that are setting the agenda for our industry and delivering future-facing, contagious work for their clients. I/O focuses on the top 1% of world-class creativity, so to be ranked as a Contagious Pioneer is testament to the agencies’ strengths as creative and technological innovators. This elite group is genuinely helping to map out the immediate future of the marketing industry by blazing a trail for new kinds of thinking,” added Paul Kemp-Robertson, Co-Founder and Editorial Director, Contagious.